For many people, trying to do ads on YouTube is a struggle. Tom offers some insight into the challenges. [04:28]

People visit YouTube with a certain intent. Here’s how it impacts ads on the platform. [06:58]

When clickthrough rate increases on YouTube, cost of advertising goes up. Why? [11:25]

Will it help your ad numbers to disqualify users who are a poor fit? [14:23]

A longer ad that educates more is one way to get better results on YouTube. [18:35]

Is there a way to control frequency of ads and avoid the dreaded ad fatigue? [20:50]

Some people are just too aggressive with their marketing. Here’s how you know how far to push. [23:27]

When you run into trouble, what are the steps for conflict resolution? [28:55]

Combining the right elements is key to YouTube success. [32:36]

Tom and his team have come up with a tool that actually assesses YouTube content. [39:30]

If you want to make good content, a good action plan is ADUCATES. [52:05]