01:09 - Gert has a way of approaching SEO that differs from the norm, and people respond to it.

03:54 - A lot of people have a common story when they go to Gert for help.

06:17 - When a client’s no stranger to SEO, is it better to work with what they have, or start fresh?

07:46 - After gaining the client’s trust and arranging an audit, what comes next?

10:52 - Knowing what needs to happen with your SEO, the best way to achieve it is by working backwards.

13:37 - When things are going well, that’s when you should keep the momentum going.

14:53 - Is knowing what Google wants a sort of magical power? Gert demystifies.

16:38 - When the tools ask you to nominate your own keywords, do you know what to put?

17:40 - How did Gert’s client respond to the great results he got?

19:06 - SEO Leverage does much more for its clients than just get them links.

22:17 - Some people want to redesign their site before SEO - this is where a lot can go wrong.

25:22 - Where do you really want to be in the search results?

27:54 - Gert’s working relationship with James’s team goes back, and everyone agrees it’s a good one.