For the 98th episode of Ultimate Guide to Partnering, I was delighted to sit down with a friend and fellow partner leader, Per Werngren. Per is a successful technology entrepreneur, based in Stockholm Sweeden. As an active voice in the Microsoft Ecosystem, I describe Per as the "father of partner to partner selling." In this episode, Per and I discuss the importance of technology organizations' focus to free their superpowers and why partner to unlocks the client's dreams.

A serial entrepreneur in IT for 25+ years, Per has built and led companies and organizations in Sweden, UK, and the USA and specializes in P2P, the Microsoft ecosystem, and in building modern cloud businesses with a focus on recurring revenue. As a long-time member of the Microsoft Infrastructure Partner Advisory Council as well as the Microsoft WPC/Inspire Partner Experience Board, Per took the IAMCP as WW President (5 terms) from 4 to 44 countries and revenue recognized by IDC to $10BN annually. He created the P2P Maturity Model framework, validated in whitepapers by IDC and used by Microsoft partners worldwide. Currently leading Awakish, a Redmond, WA-based cloud monitoring startup.

I invited Per to the podcast as I wanted listeners to learn more about successful partnering and P2P. In this episode, you'll learn more about Per's work and why P2P can be an accelerant to success and growth.

Things you'll learn in this episode:

* How Per grew the IAMCP - International Association of Microsoft Channel Partners from 4 chapters to 44 as a 5-time WW President.* What is P2P - Partner-to-Partner, and why it can be a key accelerant for growth?* What is the P2P Maturity Model and how partners can evolve their business along the P2P maturity model to optimize for success?* What Per is doing for his own mindfulness and how partners can optimize for success.

I hope you enjoy this interview as much as I enjoyed my time with Per Werngren.

Other important episodes discussed in this interview:

* 85 - Optimize for Success 2021 - Find and Embrace the Ecosystem Delighting Your Customer* 79 - Passionate Leadership, Focus, and Commitment to Make the Invisible, Visible with Gavriella Schuster.* 82 - How First Principles Guide and Impact Successful Partnerships with Dr. Michael Gervais

LINKS & RESOURCES

* Follow Per Werngren on Linked In, Twitter, and Facebook.* About IAMCP. * Learn more about Partner to Partner Workshops offered by Ultimate Partnerships.* Subscribe to Ultimate Guide to Partnering on Apple,  Spotify,  Google,  Audible,  SoundCloud, Stitcher, Player FM,