Today I’m talking about hosting a podcast that supports your business. As I approach 100 episodes of Process to Profitability, I’ve talked to a lot of people about why I started a podcast and how I run it while still maintaining my service-based business. Podcasting has become the main way I create content to support my business, so today I’m sharing how I got started, how my podcast grew, and what you should consider if you want to start a podcast of your own.

Topics Discussed:

• My podcast journey
• Balancing podcasting and business
• How I find guests for the show
• Why I record solo episodes
• Tools I use for my podcast
• My step-by-step podcast process
• Resources I recommend if you’re considering starting a podcast

Resources Discussed:

• Zoom for recording
• Blue Yeti microphone
• Adobe Audition for editing (others use Garage Band)
• Audio Jungle for music
• Libsyn for hosting
• ID3 Editor for tagging finished files
• Profitable Podcast Plan from Kinsey Roberts
• Rachael Jamison, my podcast editor

Action Steps:

1. Apply to be a guest on another podcast to see if you like the medium
2. Brainstorm ideas for your podcast that support your business and stand out
3. Research starting a podcast to make sure you have everything in place before you jump in

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Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea