Capricorn Connect: People, Potential, Technology.

#98 - Interview with Anthony Barringer - Head Marketing at S-PRO AG

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How to Grow a Global Tech Company Without Losing Your Startup DNA

Podigee Podcast – Episode 98

Title: Scaling Global Tech Companies Without Losing Your DNA | Anthony Barringer @ WEF Davos

Episode Description:

In this episode, we’re coming to you from the World Economic Forum in Davos, where we sit down with Anthony Barringer, Head of Marketing at S-PRO, a global software engineering and IT consulting company with over 250 specialists worldwide.

Anthony shares his insights on scaling a company internationally while preserving the startup mindset, maintaining authenticity in a crowded tech market, and leveraging AI to solve complex business problems.

Topics We Cover:

-The journey of S-Pro from a small startup to a global scale-up

  • Maintaining startup DNA and company culture while expanding globally
  • Why authenticity and focus are critical in tech marketing
  • Real-world AI applications, including a project with the International Union for Conservation of Nature (IUCN)
  • Turning culture into strategy to support growth
  • Anthony’s personal insights on speed, superpowers, and leadership

    • Key Takeaways:

    • Growth doesn’t mean losing what made you successful.
    • Being authentic and focused is what sets you apart in a competitive market.
    • Technology, culture, and strategy must work together for sustainable expansion.
    • AI isn’t just hype, it can simplify complex processes and unlock real business value.
      • ...more
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      Capricorn Connect: People, Potential, Technology.By Jakob Barandun I Suisse Capricorn