McCarter sits down with Mason Tvert, longtime cannabis advocate, strategist, and one of the key architects behind Colorado’s landmark Amendment 64, making it the first state to legalize recreational marijuana. Mason, now a partner at Strategies 64 based in Denver, takes McCarter through his history in cannabis, the origins of the Colorado legalization movement, political battles behind the scenes, and how to shift public opinion from prohibition to policy reform. Mason shares what it really takes to challenge decades of stigma, the role of PR stunts and messaging in the fight, and where cannabis policy is headed next. This is a conversation you won't want to miss!

This episode is sponsored by the new Innovation Line from Dialed In Gummies—precision rosin blends crafted for focus, calm, relief, and sleep. Available now at dispensaries across Colorado! Find more information at dialedingummies.com.

This episode is sponsored by Good Trees, McCarter's favorite rosin brand in Colorado! Find more information at TheGoodTreesCo.com or on Instagram @youcantteachgoodtaste.