Michael E. Jordan is the founder and CEO of UNRL, a rapidly growing athletic and lifestyle apparel brand.

In this conversation, Michael E. Jordan shares his journey of bootstrapping UNRL from his mom's basement with just $300, highlighting the challenges and triumphs along the way. He discusses the importance of passion, resilience, and authenticity in building a successful brand, and how his experiences have shaped his approach to business and life. Michael also emphasizes the significance of giving back and using his platform to be a force for good.

Chapters:

00:00:01 The $300 Startup Journey

00:00:11 Challenges and Resilience

00:00:39 Building a Brand with Integrity

00:02:06 Navigating the Apparel Industry

00:03:03 The Importance of Giving Back

00:06:16 COVID-19

00:10:01 Strategic Collaborations and Growth

00:21:45 The Role of Faith and Purpose

00:37:30 Giving and Community Support