In this episode, Emma delves into a quote that reshaped her understanding of the sales process. She recounts her experience at the Salesgirl Summit, emphasizing how the phrase "your election day should be your selection day" can transform the way we approach sales calls. Emma explains the importance of aligning prospects with your messaging before they even step into a sales call, ensuring that decisions come with ease. She elaborates that clients often make decisions long before the final pitch, similar to how voters decide before entering the booth.

Listen in as we speak about:

• The significance of the phrase "your election day should be your selection day"

• The importance of pre-sale content consumption

• How sales calls should feel like a simple selection for the client

And much, much more!

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