01:09 - AI has been on the edges of news for some time, and now it’s something massive.

03:06 - Can knowing how to use AI in marketing give you an advantage?

07:03 - Technology has come a long, long way since school computers used cassettes.

09:13 - AI is powerful, but there are a few caveats for creating effective AI content marketing..

12:14 - James challenges Ilana with a hypothetical setup for applying the AI marketing tool ChatGPT…

17:21 - If ChatGPT were a marketer, what sort of things could it do?

24:28 - How does an AI copywriting tool measure up against your average copywriter?

28:56 - It has to be asked: what are the jobs that will be replaced by ai?

31:09 - Given what AI can do as a content idea generator, here’s where it could fit into one’s marketing strategy…

34:09 - The growing role and acceptance of AI has a parallel in grocery checkout technology.