In this episode of the Inbound4Cast, I talk to Bogdan Babyak (CMO at SE Ranking) about B2B marketing and organic growth for SE Ranking.

- The importance of a SEO platform

- Tracking Google rankings for Search Generative Experience

- Which marketing goals and KPIs are important for SE Ranking?

- Which content formats and tactics work for SE Ranking?

- What does the content creation process look like at SE Ranking?

- How does SE Ranking generate leads?

- How does SE Ranking generate a strong brand?

- How does SE Ranking utilize influencers?

- What change occurred in SE Ranking's focus over time?