How critical are chatbots for our website?

Today, as part of the Digital Growth Series, I’m answering that question from Frank, a marketing director for a financial brand on the east coast.

Chatbots can make or break a digital experience. So, before you dive in, you need to consider a few things.

In this episode, I explain:

- The 3 considerations you need to address before implementing a chatbot

-The experience of chatbots: acknowledging the generation gap and avoiding the uncanny valley

- The most effective way to implement a chatbot with today’s technology

Check out these resources we mentioned during the podcast:

- Conversational Marketing

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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