Security Business: Marketing and Ops for Ambitious Alarm Companies

99% of customers never have a break-in. What do they pay you for? - S1E29


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We get all nerdy about our technology, the latest cameras, the coolest software, our verified security products. But for most customers, they might never actually experience the benefit of all that. Instead, what experience does do we provide?
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Security Business: Marketing and Ops for Ambitious Alarm CompaniesBy Marshall Jones Jr.