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Security Business: Marketing and Ops for Ambitious Alarm Companies
By Marshall Jones Jr.Business
Security Business: Marketing and Ops for Ambitious Alarm Companies episodes
- Want to set up an inventory system? DON’T! - S2E3
One of the most important things you can do for your security company is steal clear of distractions that cost for time than they’re worth.
I think one of those distractions is investing in an inventory system.
Here are the two reasons I think you’re better off without setting up an inventory system.
15 min - How fast can we bounce back? - S2E2
I’ve had a rough quarter.
But the difference between pros and those who just dabble, is in how well we recover when we get knocked down.
The greatest companies put guardrails in place to make it easier to bounce back. Let’s talk about that.
9 min - Welcome to the second season of The Security Business - S2E1
It’s been a full year since last season ended. I’m super excited to start again with topics like working with sub contractors to install your security systems for you, how we do our annual reviews for team members, marketing stuff I’ve learned over the last year, and of course what it’s like assimilating into a giant private equity security roll-up after they acquire your company for millions.
But to kick things off, I wanted to mention the business I started since last season: an email marketing company for security alarm dealerships (that’s you guys!).
If you’re interested in possibly working together, go to TheSecurityBusiness.com to apply.
6 min - 4 min
- What went well and not-so-well in your security business - S1E99At the end of the year, I ask myself, “What went well?” And I try to do more of that. And I ask myself, “What went not-so-well?” And I try to do less of that. After all the financial analysis and spreadsheets and formal reviews, these are the real questions we’re trying to answer and come up with ways to double down on what works and cut out what doesn’t.11 min
- 3 reasons to provide quality company uniforms for your team - S1E98If you’re buying hats and jackets and shirts and everything else for your employees to wear out in the field, I think you should get good quality gear. Here’s why.19 min
- Why we have fun company events for employees (My top 3 reasons) - S1E97Why have a company Christmas party at all? Should we host golf outings with our sales team in the summer? What’s the point of spending company money for lunches and dinner and celebrations that don’t contribute to the bottom line? Here are my top three reasons.17 min
- How we throw the company Christmas party for our security dealership - S1E96This is it. What you’ve been waiting for. The exact formula for the perfect Christmas party for your company… or at least what’s worked for us.32 min
- How we sell in the two weeks before the New Year - S1E95It can get quiet in B2B security sales right before the New Year. Everyone is on vacation. No one wants to start any new projects. Most people don’t want to work at all. Here’s what we do to make the best of this opportunity.7 min
- I’m thinking of publishing an internal newsletter - S1E94Have you considered doing a company newsletter? Kind of like a college newspaper but for your business? Could this replace the weekly or monthly all-hands meeting… or be a good option if you’re not doing one of those already? A way to unite people in shared goals and culture within your security business?9 min
About Security Business: Marketing and Ops for Ambitious Alarm Companies
From the publisher's feed
The Security Business podcast is the show where Marshall Jones Jr. shares his experience growing one of the top 10 security alarm companies in the United States.
Access control installs. Camera system trouble shooting. Sales quotas. Financial analysis and projections. Employee morale. It’s all here. It’s all real. All the failures and successes.
If you're an owner, operator, manager, or marketer growing a security integrations business, these lessons and stories will help you build a company you're happy to talk about and your kids could be happy to continue building with you.