Security Business: Marketing and Ops for Ambitious Alarm Companies

Anything over an hour away, we might as well stay the night if we’re on site multiple days in a row. This is how we coordinate and set expectations for our technicians who end up on the road a lot.

Exactly what it sounds like: 15 minutes of me riffing on the challenges and benefits of communicating through open channels/platforms like Slack, WhatsApp, even email with your whole team where everyone can initiate conversations and respond…

Have you ever been frustrated in a sales presentation from a vendor? Like, why are they beating a dead horse about this one-of-kind feature when all I care about is how fast they pick up the phone when I call? Maybe you and I can learn something from those experiences…

I went from “We’ll train them ourselves” to “They’ll learn faster if they have experience.” Here’s how my thought process changed…

Here’s why selling security alarms, video cameras, access control, and fire protection is such a great industry…

I always say culture, our team, people—all this—is the most important part of our business. But do my actions reflect that? Does our actual onboarding process signal that, without a doubt, to new employees?

I have a theory. You have a bunch of stuff you just don’t do. (You don’t make hamburgers, for instance.) You have one or two things that are your superpowers. And then for the rest, you do it just a little bit better than everyone else. That’s how to be excellent, not by trying to do everything at super power levels.

When your workload gets too big, when you feel overwhelmed and you just want to stop taking in more and do what you have, use this…

Evidently, I’m a pretty calm guy. Here’s a little more about my personality, my thought process around issues, and why I don’t get stressed about security problems.

I had an installation technician the other day who called tech support but didn’t actually fix the problem he started out to resolve. It reminded me that working with tech support is a skill. And, with a few pointers, you can improve at it.