Security Business: Marketing and Ops for Ambitious Alarm Companies

We break stuff sometimes. It happens. How we respond can be the difference between losing a customer and winning a customer over even more.

What if we made our prices public? What if customers could self-select the type of security system they need and see what it would cost, roughly? And I mean for commercial fire systems, CCTV, and access too, not just a $29/mo. residential alarm system.

This is how to start faster, learn faster, build faster without being creative, asking for advice, or paying for classes, courses, coaching, or consulting. Too good to be true? It’s actually super simple. Let me tell you…

The more we can translate specific actions into dollar figures, the clearer it is for our company to make decisions and be motivated to move toward the best decisions.

If you’re not practicing the art of less when it comes to holding onto legacy inventory, here’s our thought process.

Strategy in business, and life, is about moving in one direction and away from another direction. Here are some examples of how I think about this.

Patterns repeat. Some don’t repeat as regularly, so it’s harder to see them as patterns until you’ve been through them many times. Losing core people in your business is one of those types of patterns. It took me years to realize how normal it is.

Here are four reasons raising your prices is the easiest way to increase your revenue and profits from your security company

We don’t always know who will stay with our company long term, but there are signs for people who won’t. In this episode, we talk about culture and how it plays into employee retention.

Most people describe their business the way I’ve done it for almost a decade: “We’re a security company. We install camera systems, fire protection, stuff like that.” Instead, this framework I learned from Don Miller helps turn a boring description into a story. So the person you’re talking to can actually get interested in what you’re talking about and want to learn more.