Why do 99% of projects go wrong? Dr. Thomas Zweifel, author of Gorilla in the Cockpit, joins the Measure Success Podcast to explain why the real cause is human—not technical.

We explore:

• The "black box" of hidden conversations that sabotage progress

• Why mindset and accountability are key to successful projects

• How leaders can transform breakdowns into breakthroughs

If you want to uncover the hidden reasons projects fail and learn how to lead with impact, this episode is for you.

Listen now and gain practical insights you can apply today.