Measure Success Podcast

Most people build their financial plan backward.

In this episode of the Measure Success Podcast, I sit down with Mando Sallavanti, CFP, certified exit planning advisor and founder of Freedom Path Wealth, to discuss why goals have to come before tactics, how to give yourself permission to actually spend the money you worked for, and what really changes a client's behavior.

We cover:

• Why the order is goals, then plan, then tactic — and what breaks when you flip it

• Level one goals versus level two goals, and why most people stop at level one

• The 4% rule, and why people with millions still feel scared to spend

• Never letting the tax tail wag the dog — Section 179, cost segregation, and deferrals

• How Mando built 50,000+ LinkedIn followers one relationship at a time

Watch the full episode and ask yourself: are you choosing tactics, or working toward a goal?

Connect with Mando:

LinkedIn: https://www.linkedin.com/in/sallavanti/

Facebook: https://www.facebook.com/mando.sallavanti

Instagram: https://www.instagram.com/moneywithmando/reels/

Website: https://freedompathwealth.com/

Private equity wants to buy you before you know what you're worth.

In this episode of the Measure Success Podcast, I sit down with Tom Bradbury, founder and CEO of Broad-Gauge, an execution risk intelligence platform, to discuss how to prepare your business for a sale, why execution risk is the earliest warning sign leaders miss, and how to de-risk before you ever hire an investment banker.

We cover:

• Why you should get sale-ready before you hire an investment banker

• What a SIM and a quality of earnings report actually do to your price

• Why roughly 70% of business owners are unhappy after they sell

• Execution risk as the earliest signal — before KPIs sag or engagement drops

• How a 15-year-old's honest question reshaped an entire business

If you plan to sell your business someday, watch this before you take a single meeting.

Watch now and start building a business that's ready.

Connect with Tom:

• LinkedIn: https://www.linkedin.com/in/thomaspbradbury/
• Website: https://broad-gauge.ai
• Book: The Culture Project: 30 Days to Reboot Your Organization
• Book Link: https://www.amazon.com/Culture-Project-Days-Reboot-Organization/dp/0578330067

What if leadership was never about the title?

In this episode of the Measure Success Podcast, I sit down with Dr. Seger Morris, DO, MBA — osteopathic physician, healthcare executive, and author of the new book Let Me Lead — to talk about why impact doesn't wait for a title, how to escape the "experience bias," and what AI means for the next generation of leaders.

We cover: • Why leadership is an attitude, not a position • How to take calculated risks early in your career • Fluid vs. crystallized intelligence — and why youth drives innovation • Physician 3.0: what changes when information becomes free • The "go big or go home" decision that doubled a residency program

Watch the full episode and ask yourself: who on your team is ready to lead, and just waiting for permission?

Connect with Seger:

LinkedIn: http://linkedin.com/in/segermorris

Instagram: https://www.instagram.com/segermorris/

Website: https://www.segermorris.com/

Book: Let Me Lead: Escaping the Experience Bias and Excelling as an Early-Career Professional Book Link: https://www.amazon.com/Let-Lead-Seger-Morris-MBA/dp/B0G69GRYPD/

AI is writing your reputation right now, whether it's accurate or not.

In this episode of the Measure Success Podcast, I sit down with Dave Fulk, entrepreneur, investor, and CEO of Reputation Rhino, to discuss why your online reputation now decides more sales than your pitch does, how AI is rewriting the story people find about you, and what leaders can do to take control of it.

Episode highlights:

• The real difference between marketing, branding, and reputation — and why most leaders only work on one

• Why 74% of buyers decide whether to do business with you before you ever talk

• How AI and LLMs build your narrative from scattered sources — and get it dangerously wrong

• The "own the entire city block" strategy for dominating page one of Google

• How to earn authentic reviews without gaming the system

Watch the full episode and ask yourself: if a stranger looked you up today, would they find the story you'd actually tell?

Connect with Dave:

LinkedIn: https://www.linkedin.com/in/davefulk/

Website: https://davefulk.com

Most people are told real estate is all about location. What if that's the wrong rule?

In this episode of the Measure Success Podcast, I sit down with Dr. Axel Meierhoefer, former German Air Force fighter pilot and founder of Ideal Wealth Grower, to discuss how to build real estate wealth that replaces earned income and buys back your time.

Episode highlights:

• Why performance beats location when you invest for cash flow

• The IDEAL framework: income, depreciation, equity, appreciation, and leverage

• How turnkey providers and property clusters make investing scalable

• Why professionalizing with an LLC changes how banks and sellers treat you

• Building reserves that let you buy a new property every 12–18 months

Watch the full episode and ask yourself: Are you building assets that will pay you when you stop working?

Connect with Axel:

LinkedIn: https://www.linkedin.com/in/ameierhoefer/

Twitter / X: https://x.com/IdealGrower

Website: https://idealwealthgrower.com/

Book: Ideal Wealth Grower

Book Link: https://idealwealthgrower.substack.com/about

In a world drowning in AI content, why do humans still only buy from humans?

In this episode of the Measure Success Podcast, I sit down with Robb Fahrion, Co-Founder and CEO of Flying V Group, to discuss how trust and authenticity win in the AI age, why he signed a high-rent office lease when everyone else went remote, and what small businesses must do to get found as search shifts from Google to AI.

We cover:

• Why he bet on an office and community when everyone said go remote

• How AI broke traditional SEO — and what actually wins now

• Why video is the #1 way to get cited in AI-powered search

• Using AI agents to catch red flags in your data before they become wildfires

• How coaching high school football shaped his approach to accountability

Watch the full episode and ask yourself:

In a world full of AI content, what makes your business unmistakably real?

Connect with Robb:

LinkedIn: https://www.linkedin.com/in/robbfahrion/

Facebook: https://www.facebook.com/flyingvgroup

Instagram: https://www.instagram.com/robbfahrion

Twitter / X: https://x.com/robbfahrion

Website: https://www.flyingvgroup.com/

What if the crash that almost killed your company was the best thing that ever happened to it?

In this episode of the Measure Success Podcast, I sit down with Dan Novaes, co-founder and CEO of Mode Mobile, to discuss surviving a near-collapse after explosive growth, pivoting from growth-at-all-costs to profitability, and building a community-driven company that pays users for their screen time.

Episode highlights:

• How Mode Mobile hit 32,481% growth and became the #2 fastest-growing company in America

• Why the 2022 crypto collapse nearly wiped them out — and how Dan responded

• The "focus on what you can control" mindset that got him through

• Turning 60,000 users into investors through community crowdfunding

• Rewarding people for screen time in the emerging AI economy

Watch the full episode and ask yourself:

When everything is falling apart, are you spending energy on what you can't control, or on what you can?

Connect with Dan:

LinkedIn: https://www.linkedin.com/in/danielnovaes/

Facebook: https://www.facebook.com/stopmediocrity/

Instagram: https://www.instagram.com/novaes.ai/reels/

Website: https://www.modemobile.com/

Most CPA firms are terrified of AI. We used it to go from 2 employees to 10 in one year.

In this episode of the Measure Success Podcast, I sit down with Tommy Breedlove, CPA-turned-executive-coach and bestselling author of Legendary, to talk about the fear driving business owners right now, why AI still gets the basics wrong, and why reinvesting in yourself might be the only real hedge against an uncertain economy.

Episode highlights:

• Why fear — not the economy — is the real threat to business owners right now

• How AI gets basic accounting wrong, and why human judgment still wins

• Reinvesting 10% of revenue into yourself and your business every year

• Why private equity is loading CPA firms with debt, and what that means for the industry

• Building an ESOP instead of selling: creating a legacy that outlasts you

Watch the full episode and ask yourself: What are you doing today that you'll wish you'd done sooner?

Connect with Tommy:

LinkedIn: https://www.linkedin.com/in/legendarybook/

Website: https://www.livelegendary.today/

Legendary Book Link: https://www.amazon.com/Legendary-Tommy-Breedlove/dp/1642795534

SEO is dying. Do you know what's replacing it?

In this episode of the Measure Success Podcast, I sit down with Jimi Gibson, VP of Brand Communication at Thrive Internet Marketing Agency, TEDx speaker, and former professional magician, to discuss how AI search is replacing traditional SEO and what business owners must do now to stay visible.

Episode highlights:

• Why 60% of Google searches now end in zero clicks
• The research showing 46% of business owners are invisible to AI
• Why personal branding now drives company visibility
• Three moves any owner can make today to get found by AI
• The $5.6M cost of staying invisible over the next three years

Listen the full episode and ask yourself: Can your customers find you when they ask AI?

Connect with Jimi:

LinkedIn: https://www.linkedin.com/in/jimi-gibson/

Facebook: https://www.facebook.com/ThriveAgency

Instagram: https://www.instagram.com/thriveinternetmarketingagency/

Website: https://thriveagency.com

Is it really possible to pay almost zero in taxes, legally?

In this episode of the Measure Success Podcast, I sit down with Bronson Hill, founder and CEO of Bronson Equity and author of Fire Yourself, to discuss how high earners legally reduce their taxes, the real estate professional designation, oil and gas investing, and why most CPAs never find these strategies.

Episode highlights:

• How a couple cut a $2M tax bill to $125K after selling their business
• The real estate professional designation — and how a spouse can qualify
• Why oil and gas drilling can deduct 80–90% against any income
• The difference between a CPA and a real tax strategist
• How to measure success beyond the next financial milestone

Watch the full episode and ask yourself: how much of your income are you losing to taxes you could legally defer?

Connect with Bronson:

• LinkedIn: https://www.linkedin.com/in/bronson-hill-b4843910/
• Facebook: https://www.facebook.com/bronson.hill.37
• Instagram: https://www.instagram.com/bronsondavidhill/
• Twitter / X: https://twitter.com/BronsonHill6
• Website: https://bronsonequity.com
• Book: Fire Yourself: Replace Your Working Income with Passive Income in 3 Years or Less Book https://www.amazon.com/Fire-Yourself-Replace-Working-Passive/dp/B0CLFG4P83