Scaling a business takes focus, consistency, and the right people.

Gui Costin, founder of Dakota, built a $40 billion sales and marketing firm by staying committed to long-term strategy and execution. In this episode, he shares how he grew his business, built an effective sales team, and created a system that works.

Key insights: ✅ Why most sales teams fail and how to fix it ✅ The key to building a business that scales ✅ How private equity firms can raise more capital

If you're serious about growing your company the right way, don't miss this episode.

Subscribe and set notifications to our YouTube Channel. 

A sock company that changes lives? Yes.

John and Mark X. Cronin, the team behind John's Crazy Socks, prove that a business with heart can also be a business that thrives.

In this episode, they share their journey from a small startup to a global brand, all while prioritizing inclusion, impact, and customer happiness.

Key insights: ✅ How a simple idea became a multi-million dollar business ✅ Why purpose and giving back drive growth ✅ What businesses can learn from their customer-first approach

If you want to build a company that stands for something bigger than profit, this episode is for you.

Interested in becoming a podcast sponsor? https://calendly.com/erin-gibney/15-minute-meeting-sponsors

Small businesses and startups need strong branding to stand out and grow.

Jason Sherwood joins the Measure Success Podcast to explain why branding isn't just about logos—it's about creating trust, recognition, and customer loyalty.

Key insights: ✅ Why branding matters for small businesses ✅ How to build a brand that attracts customers ✅ The biggest branding mistakes startups should avoid

If you want to turn your business into a recognizable brand, this episode is packed with insights you can apply today.

Let 40 Accounting Help!

Going from a big firm to building your own CPA business takes courage, strategy, and the right mindset.

Frank Milone, co-founder of FML CPAs, shares his journey from working at Ernst & Young to running a successful accounting firm. He explains the key lessons, mistakes to avoid, and how small firms can thrive today.

Key insights: ✅ Why he left a major accounting firm to start his own ✅ The biggest challenges in running a CPA business ✅ How small firms can compete and grow

If you've ever thought about starting your own business, this episode will help you understand what it really takes.

Subscribe to our YouTube channel. 

Hiring a great salesperson isn't luck—it's science.

In this episode, Dr. Christopher Croner explains how companies can identify high-drive salespeople before they make a bad hire. He breaks down the psychology behind top-performing sales reps and how to build a team of closers.

Key insights: ✅ The three essential traits of elite salespeople ✅ Why traditional hiring methods fail in sales ✅ How to predict whether a candidate will succeed

If you want to stop guessing and start hiring salespeople who can close, don't miss this episode. 

Growth without purpose leads to burnout and misalignment.

In this episode of the Measure Success Podcast, Mark Mears explains why purpose-driven growth is the key to building successful businesses and engaged teams. He introduces the Four-Leaf Growth Model, a framework designed to help leaders create businesses that thrive and leave a lasting impact.

Key insights: ✅ Why businesses need a clear purpose to grow sustainably ✅ The connection between leadership, culture, and profit ✅ How the Four-Leaf Growth Model drives long-term success

If you're looking for a smarter way to grow, this episode will give you the strategy to make it happen.

🎧 Subscribe and set notifications to our YouTube Channel. 

Your brand is more than a logo—it's the feeling people get when they interact with your business.

In this episode, Jason Sherwood shares how businesses can build a bold, recognizable brand that attracts and retains customers.

Key insights: ✅ Why branding is the foundation of business growth ✅ How to design a brand that stands out ✅ The biggest mistakes businesses make with branding

If your business isn't getting the recognition it deserves, this episode will help you refine your brand strategy for better results.

Interested in being a Trusted Partner with 40 Strategy? https://calendly.com/erin-gibney/15-minute-meeting-trusted-partner

Connect with Jason:

Website:  https://phase23.com/ 

LinkedIn: https://www.linkedin.com/in/jasonsherwood/ 

Connect with Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast 

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast 

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2

A business is only as strong as its team.

Sean Glaze has worked with leaders across industries to improve teamwork, accountability, and communication. In this episode, he shares the mindset shifts and strategies needed to turn a group into a high-performing team.

Key insights: ✅ Why most teams fail to work together effectively ✅ How to create a culture of trust and accountability ✅ The key to improving communication and team alignment

If your team struggles with misalignment, lack of engagement, or poor collaboration, this episode will help you fix the gaps and improve results.

Subscribe and set notifications to our YouTube Channel. 

Connect with Sean:

LinkedIn: https://www.linkedin.com/in/seanglaze 

Facebook https://www.facebook.com/GreatResultsTeambuilding?sk=wall 

Instagram https://www.instagram.com/leadyourteam 

Twitter @leadyourteam

Book Rapid Teamwork, Winning Teammates, Staying Coachable

Book link https://www.amazon.com/Rapid-Teamwork-Sean-Glaze/dp/0996245812?      https://www.amazon.com/dp/0996245839/          

https://www.amazon.com/dp/B09DW394KD/ 

Connect with Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast 

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast 

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2

Growth is exciting—but without strong financial strategy, it can lead to cash flow issues and missed opportunities.

Jody Grunden, co-founder of Summit CPA, explains how Virtual CFOs help businesses scale without financial blind spots.

Key insights: ✅ How forecasting helps businesses avoid financial pitfalls ✅ The most common cash flow mistakes—and how to fix them ✅ Why strategic CFO planning leads to long-term success

If you want to scale with confidence and financial clarity, don't miss this episode.

Need CFO services? Let 40 Accounting help!

Connect with Jody:

Website:  https://www.summitcpa.net/  

LinkedIn: https://www.linkedin.com/in/jodygrunden/ 

Get a Copy of Jody's Book 'Digital Dollars and Cents':  https://www.amazon.com/Digital-Dollars-Cents-Companies-Financial/dp/1973267373 

Connect with Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast 

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast 

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2

New U.S. tariffs have created real risks for businesses, but they've also opened a path for opportunity.

In this episode, economist Dr. Bill Conerly joins us to explain the ripple effects of the tariff policy—from pricing pressure to supply chain shifts. We talk through how leaders can stay calm, analyze real risks, and take decisive action.

You'll learn:

• How tariffs affect pricing and demand

• What supply chain and labor issues matter most right now

• Practical steps for staying competitive under pressure

Don't wait to react. Listen now and lead with clarity.

Let 40 Strategy help you navigate these new challenges. Let's talk! 

Connect with Bill:

Website: www.conerlyconsulting.com 

LinkedIn: https://www.linkedin.com/in/businomics/ 

Instagram: @BillConerly 

Book title: The Flexible Stance: Thriving in a Boom/Bust Economy 

Book link: https://conerlyconsulting.com/writing/the-flexible-stance/

Connect with Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast 

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast 

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2