We talk about how we're going to approach Gimlet Media to find out if there's anything we can do to serve them.
More specifically we explore the following:
- Why Gimlet and not any other podcast company?
- What does Gimlet say they want?
- We mess up our pitch
- How we can help them: more engaging branded podcasts with call to actions, listener habits, asking what their user wants
Images:
The music room we're in: https://s3.amazonaws.com/99percentmeta/99pm003musicroomsmall.jpg
The iPad mind map: https://s3.amazonaws.com/99percentmeta/99pm003ipadmindmap.jpg
Whiteboard screenshot: https://s3.amazonaws.com/99percentmeta/99pm003whitebaordscreenshot.JPG
Email we sent them:
Hi Matt and Alex, nice to meet you! My name is Tanha and my team is trying to build a podcast analytics service that focuses on the user experience through search and recommendation. I also CC'd my cofounder Jon in this email!
We would love to know what do Gimlet listeners and Gimlet Media wants? What can an app do to help you put listeners first? If anyone on the Gimlet team has 15 minutes to spare for a phone call sometime this week to pick their brain?
So far we've made a basic prototype on iOS with less than 100 users, that doesn't have any searching or recommended capabilities. It's just curated episodes from us. Here's a link to our app.
PS. We've also made a podcast episode of about this email inspired by Startup. Here's a link, if you want to listen!
Thanks!
Tanha