01:05 - James and Will have talked before about the impact of AI for copywriting. Here’s the difference the last two years have made.

03:31 - Who better to discuss the application of AI copywriting tools than a brilliant copywriter?

04:59 - The quality of the output inevitably depends on the human input.

08:19 - Will AI replace copywriters? Will says it depends on the writer’s caliber.

10:08 - You can think of copywriting AI as a three-year-old super kid.

12:37 - It takes a certain strategy to get the best results from an AI tool.

14:21 - At least two of James’s friends recommend a multi-step prompt engineering approach to using AI.

21:02 - When you’ve got enough output, it’s time to refine.

22:47 - This is where the copywriting tool still can’t beat the human touch.

25:40 - AI copywriting software does have something to offer copywriters, Will concludes.

28:42 - If you’re running this kind of business, you can benefit from Will’s help.