02:25 - When planning marketing campaigns, there are a number of things to consider.

06:11 - Sales page copywriting, and all other copy, is about your message - who it’s for, what you say, and how you say it.

11:44 - How does your sales page design visually communicate with your audience?

14:28 - In this day and age, you need to convey your message over several different devices.

16:18 - When planning a marketing campaign, a brand style guideline can keep things consistent.

19:48 - How do you articulate your essence and identity so you stand out from the noise?

22:34 - Technology sequences the other elements of a digital marketing campaign.

28:40 - The way James sees it, there are two versions of KLEQ usage.

33:16 - This is what you don’t want to do with your software program.

36:23 - If you want help from Charl, here’s where to go…