03:04 - Artificial intelligence in SEO was around before, but with much less publicity. Now it has to be talked about.

06:55 - AI for SEO can do a lot. Take the output with some caution, however.

09:57 - Article writing used to be a waiting game. Artificial intelligence SEO tools are changing that.

11:46 - ChatGPT only writes what’s already out there - it needs humans for creativity.

14:06 - AI could put an end to the copy-pasted product descriptions on shopping sites.

15:19 - But Google can tell, right?

16:15 - Is Bing in for a comeback? James and Gert speculate.

19:10 - Prompt engineering sets ChatGPT apart from the experience of Google search.

20:42 - Will AI replace writers? Here’s the good and bad news.

23:09 - This is what the episode is saying, overall…