Most entrepreneurs fail not because of strategy, tools, or AI—but because they try to change the wrong way.

In this episode, mindset expert Larry Olsen explains how your thinking directly controls business results.

Entrepreneurs spend years chasing better strategies, systems, and tools—yet still feel stuck. This conversation breaks down why mindset, self-image, and internal dialogue matter more than behavior or tactics.

Larry Olsen shares how labels, subconscious thinking, and neuroplasticity affect leadership, decision-making, and performance—and why 99% of people fail at change.

If you're building a business, leading a team, or adapting to AI-driven change, this episode will help you rethink how real transformation happens.

You'll learn:

Why changing behavior doesn't work

How mindset controls business outcomes

The hidden mental blocks entrepreneurs ignore

How leaders create real transformation

Why thinking—not strategy—is the real bottleneck

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Timestamps:

00:00 – Introduction & Larry Olsen's Background

03:59 – How Labels Limit Human Potential

09:47 – Why Entrepreneurs Fail to Change

10:12 – Mindset vs Behavior Explained

10:58 – Neuroplasticity & Leadership Transformation

14:07 – Why Strategy Alone Doesn't Work

22:04 – Purpose-Driven Leadership

28:09 – Invisible Thinking & the Power of Listening

Pullout Quotes:

1. "99.9% of people who attempt to change, change the wrong way — they go straight to behavior."
2. "It's not what happens to us that determines the outcome. It's how we talk to ourselves about it."
3. "If you haven't created a new way of responding, you're stuck with the old one."
4. "Most people never practice their thinking — they just let it run their life."
5. "People don't care what you know until they know that you care."

Social:

Website: https://www.larryolsen.com/

LinkedIn: https://www.linkedin.com/in/larry-r-olsen

Instagram: https://www.instagram.com/larryolsenlive

Facebook: https://www.facebook.com/LarryOlsenLive

Disclaimer: Please be aware that the opinions and perspectives conveyed in this podcast are solely those of our guests and do not necessarily represent the views, ideologies, or principles of Super Entrepreneurs Podcast, its associated entities, or any organizations they represent or are affiliated with. We provide a platform for discussion and exploration, and the content of each episode is understood to be independent expressions from our guests, rather than a reflection of the beliefs held by the podcast or its hosts.

"The only limits in our life are those we impose on ourselves." — Bob Proctor

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