Most entrepreneurs aren't failing because of a bad strategy.
They're failing because of the one thing quietly cancelling every strategy they already have.
Simone Knego went from accountant to $500K keynote speaker — not by finding a better system, but by fixing the hidden switch that makes every other strategy finally work.
In this episode you'll discover:
→ Why your strategy keeps failing even when you're doing everything right
→ The Ctrl-Alt-Delete method to silence self-doubt instantly
→ Why confidence is not a feeling — it's a business strategy
→ The 11-touch rule that explains why nobody is buying from you yet
→ How to start a business while keeping your job — without burning out
→ Why failure is not a stop sign — and how to use it as fuel
👤 ABOUT SIMONE KENIGO: Simone Kenigo is an international keynote speaker, award-winning author, and empowerment coach who helps women overcome self-doubt and live a purpose-driven life. Her second book launched this year. She works with clients globally and speaks at conferences worldwide. 🎙 ABOUT SUPER ENTREPRENEURS PODCAST: Hosted by Shahid Durrani. Every episode features real founders, speakers, and leaders sharing the unfiltered truth about what it actually takes to build a successful business. New episodes every week.
#Entrepreneurship #Confidence #Mindset #KeynoteSpeaker #SelfDoubt #BusinessStrategy #SuperEntrepreneurs #SimoneKenigo #PersonalDevelopment #WomenInBusiness #SuccessMindset #StartABusiness
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Chapter Stamps
00:00 — Cold open: Accountant to $500K
00:38 — Guest introduction
01:06 — Where Simone's revenue comes from today
02:08 — Life before success: struggling with self-doubt
02:30 — Climbing Mount Kilimanjaro with zero experience
02:56 — Why confidence is a skill — not a personality trait
04:16 — The "what if whisperer" and how to name your doubt
04:40 — The Ctrl-Alt-Delete mindset framework explained
05:29 — Alt: telling yourself a better story
06:08 — Delete: removing beliefs that don't serve you
06:53 — Strip everything away: the one main way Simone makes money today
07:09 — How keynote speaking actually starts (hint: for free)
08:01 — Top 5 recommendations for replacing your income
08:56 — Don't quit your job tomorrow — do this instead
09:27 — Why doing it for someone else is the fastest way to fail
10:04 — Keeping promises to yourself builds self-trust
10:48 — Real business ideas that started from nothing
11:32 — Innovation doesn't mean a new idea — just better
11:51 — How Simone got her first paid speaking gig
12:36 — Building relationships before you need them
13:24 — The 11-touch rule and the trust recession
13:56 — Skills every entrepreneur must pick up fast
15:10 — The one move that changed everything: believing in herself
16:24 — What to say to someone who thinks mindset doesn't matter
17:24 — Why tactics fall apart without self-belief underneath
18:01 — Confidence is a strategy — the whole mindset piece is
19:10 — Why unhappy successful people are a ticking time bomb
20:27 — The house flipping failure that ruined her credit for years
21:44 — Why she doesn't regret it — and what she learned
22:05 — Fail forward: failure is not a stop sign
Pullout Quotes:
- "Confidence is a skill that we build."
- "Most people aren't actually thinking about you — they're thinking about themselves."
- "Your thoughts become your reality. Your words become your reality."
- "Failure isn't separate from success. It's part of the process."
- "If you say you're going to do something, follow through — that's how you build self-trust."
Social:
Website: https://www.simoneknego.com LinkedIn: https://www.linkedin.com/in/simoneknego Instagram: https://www.instagram.com/simoneknego Facebook: https://www.facebook.com/simoneknego
Disclaimer: Please be aware that the opinions and perspectives conveyed in this podcast are solely those of our guests and do not necessarily represent the views, ideologies, or principles of Super Entrepreneurs Podcast, its associated entities, or any organizations they represent or are affiliated with. We provide a platform for discussion and exploration, and the content of each episode is understood to be independent expressions from our guests, rather than a reflection of the beliefs held by the podcast or its hosts.
Affiliate Disclaimer: If you buy through one of the links provided, I may receive a commission (without any additional charge to you).
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