We talk a lot about building a community on this show, and Austin is taking that idea and giving it a physical form. So why not celebrate that. This episode is not only a look behind the curtain at the Texas Woodworking Festival event but also an overall conversation on marketing and brand development and how you can use them both in your own business.  As you might remember, Austin was on the show before, episode 137. So if you want to hear his backstory and learn more about his furniture company and the school he started (the Austin School of Furniture) please take a listen to that before you go further.  For this episode, follow along as we talk about digital marketing for your business, growing your brand, the Texas Woodworking Festival origin story, and much more. Learn more at buildingafurniturebrand.com

154 _ Austin Waldo Founder of the Texas Woodworking Festival

Every Wednesday, Host Ethan Abramson talks to your favorite furniture makers and woodworking professionals to give you a look at - the business behind the furniture business. 


Learn about how these entrepreneurs went from just keeping the lights on to succeeding in the industry. Go inside their companies, inside their pricing, and get inside their heads as they teach you about what they have done both wrong and right along their journey to get to where they are today. 


To learn more about the show visit - http://buildingafurniturebrand.com/ (buildingafurniturebrand.com)

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On this episode I sit down with Vic Tesolin, owner of Vic Tesolin Woodworks. If you want to hear the full story behind how Vic Tesolin Woodworks got started, check out the show archives - episode 165 In this industry, you never stop learning. As your craft continues to evolve, so does your thirst for knowledge.  But when you are starting out, that knowledge barrier - of what you know and what you don’t - is pretty apparent. And it can show up in your earlier work in ways you certainly don’t want it to. That's what happened to Vic, when his commissioned tables, didn’t hold up as well as he imagined they would. Learn more at buildingafurniturebrand.com

166 _ Building On The Bad with Vic Tesolin owner of Vic Tesolin Woodworks

Vic wears a lot of hats. Furniture maker, teacher, writer, speaker, the list goes on. Chances are, if you have spent time reading about woodworking you have probably read something he has written. Being around so many furniture makers and understanding furniture at a deep enough level to not only write about it but to also teach it to others (and let's not forget building impressive furniture in his own right) has given Vic a perspective on the industry that many aim for but not all achieve. A perspective that he gladly shares in this episode. Follow along as we talk about learning to have an ego, how important mistakes are, why showing up can be your greatest skill, and much more. Learn more at buildingafurniturebrand.com

165 _ Vic Tesolin Owner of Vic Tesolin Woodworks

On this episode I sit down with Candice Luter, owner of Candice Luter Art + Interiors  If you want to hear the full story behind how Candice Luter Art + Interiors got started - check out the show archives - episode 163 Sometimes, your biggest obstacle turns out to be your biggest win. Thats what happened with Candice and one of her products. Instead of giving up and counting her damaged materials as a loss, she went outside the box to find a solution to her problem. And that solution, well, it took her farther than she ever thought possible. Learn more at buildingafurniturebrand.com

164 _ Building On The Bad with Candice Luter owner of Candice Luter Art + Interiors

Candice follows her heart, and it has taken her to some very impressive places - both in design and in business. As you will hear, her company started out not even really as an idea, it was just a feeling that she needed to create something. But from that first spark, she has grown her company to soaring heights, building a wonderful team, appearing in some of the most respected publications out there, and working with some of the biggest retailers in the world. All doing so, by following her own compass and making her own way. Follow along as we talk about, believing in your own vision, how to treat your team with respect, failure being the road to success, and much more.  Learn more at buildingafurniturebrand.com

163 _ Candice Luter Owner of Candice Luter Art + Interiors

On this episode I sit down with Brent Biglow, owner of Biglow Woodcraft If you want to hear the full story behind how Biglow Woodcraft got started, check out the show archives - Episode 161 What keeps you up at night? If you are a furniture maker, especially one just starting out, I’m going to bet you have had some sleepless nights thinking about projects that you built being out in the world. People using them and how they are holding up. Early in his career, Brent had one of these moments. A project he built stressed him out so much that he ended up having to do something about it. That story, and the lengths he went to to fix it, is what this episode is about. Learn more at buildingafurniturebrand.com

154 _ Austin Waldo Founder of the Texas Woodworking Festival

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