The B2B Sales Podcast

A 15-seconds cold call opener you can’t afford to ignore, with Thibaut Souyris


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In this episode of the B2B Sales Podcast, Thibaut shares an effective cold calling opener. While not a fan of traditional cold calling, Thibaut highlights the benefits of utilizing simulators for comfortable and rejection-free practice.

Main Topics Covered
  1. Colloquial Opener for Cold Calls: Thibaut introduces a three-part structure for a cold calling opener.Salutation: A brief introduction with the first name to capture the prospect's attention.
  2. Labeling the call: Addressing the unfamiliarity and nature of the call, setting the stage for transparency.
  3. Suggesting to End the Call: Offering the prospect an option to continue or end the conversation, reducing the impact of rejection.

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The B2B Sales PodcastBy Thibaut Souyris

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