The Marketing Dept.

A $200M Exit and Funding What’s Next


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Roger Sholanki on the Book4Time journey, why vertical beats horizontal, lessons from bad money, and how Seed Two Capital funds SaaS founders with operator-led support across GTM, metrics, and exit readiness.


Episode Notes:

• SeedTwo thesis: vertical SaaS and AI, seed to “second round”

• What Seed Two looks for: founder integrity, clean cap tables, credible roadmaps

• Scaling past the founder and building repeatable sales

• Enterprise integrations, hotels, and the Blue Ocean moment

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The Marketing Dept.By Prospekt Marketing Agency