What does it take to go from being “too junior” for a job… to becoming CEO of the same company two decades later?

For Greg, the answer was equal parts resilience, creativity, and relentless consistency. In this conversation, Greg shares how he built his career at Bilingual Source, Canada’s largest bilingual-specific recruitment company, starting as a 25-year-old recruiter and ultimately becoming its President & CEO.

Greg’s story is filled with powerful lessons:

• The Rejection: Why being turned down for his first recruiter role became the spark that drove his career.

• The Customer Service Years: How defusing high-stakes calls taught him the art of turning angry customers into brand advocates.

• The DJ Life: What years of spinning house and trance music in Toronto nightclubs taught him about creativity, flow states, and problem-solving.

• The Rise Through Recession: From surviving the 2008 downturn to leading his team through the 2020 pandemic, Greg reveals how focusing on what you can control builds resilient organizations.

• Recruitment Principles: Why attitude outweighs skills, why cultural adds matter more than cultural fits, and how standardized hiring frameworks improve decision-making.

• Leadership Values: Why relationships matter more than money, why loyalty is non-negotiable, and why consistency is the greatest predictor of success.

Greg also shares candid thoughts on the future of work, the power of bilingualism in Canada, and the hidden costs of hiring the wrong person.

This isn’t just a story about recruitment. It’s a story about persistence, clarity, and the power of saying: I’ll be back.

In this episode of The Marketing Department Podcast, we sit down with Agnes Land, founder of Change Connect, to talk about the evolution of her award-winning Small & Mighty business community, how she helps companies scale from $5M to $30M, and why sales and marketing alignment is critical for growth.

Agnes shares her journey from an engineering background to becoming a sought-after management consultant, dives deep into the biggest mistakes small businesses make when hiring sales teams, and reveals her take on AI’s role in professional services.

Expect candid stories, practical sales wisdom, and a behind-the-scenes look at building connections that truly matter.-- Follow TMD podcast www.themarketingdeptpod.comIG - @themarketingdeptpodTiktok - @marketingdeptpodYoutube - /themarketingdeptpod

This episode is a no-BS conversation about what it really takes to build a brand in today’s attention economy.

We sit down with Ernesto Gaita—entrepreneur, podcast host of Money Buys Happiness, and co-founder of Neighborhood Creative—to talk through how he went from Toronto nightlife to running a media empire that’s produced nearly 500 episodes, signed with Full Send, and generated 1+ billion views. But this isn’t just about his story—it’s also about ours.

We dive into:

• Why most creators and agencies fail to monetize

• How personal brand filters the right (and wrong) clients

• What it actually means to build community online

• Why short-term thinking is killing your growth

• The mental toll of always asking “what’s next?”

• How to play the content game without selling out

This one covers everything from giveaways and Discord growth loops to tough love for clients and hard truths about the marketing industry in 2025. Whether you’re building a brand, running an agency, or trying to stay consistent with content—this episode hits.

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Marketing isn’t just ads — it’s the hidden force running your entire life.

In this raw, no-filter debut episode, two ex-DJs turned brand masterminds (Anish and Aziz) reveal how your mind is constantly being hacked by colors, sounds, and stories — and you don’t even know it.

They spill untold stories from wild Montreal party days, break down why most people hate marketing departments, and expose the real reason brands keep you hooked. They even share how they turned luxury caviar into a viral Toronto party that had the city buzzing for weeks.

Why does the “marketing department” secretly control everything?

Can AI ever truly replace human creativity — or is it just a fancy shortcut?

What personal branding lies do even the biggest entrepreneurs tell to make you believe?

Get inside the minds of the guys shaping what you see, feel, and buy — and find out what really makes people fall in love with a brand.

Listen now before you’re marketed to again… and again… and again.

www.themarketingdeptpod.com

IG - @themarketingdeptpod

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Youtube - /themarketingdeptpod