In this episode, I sit down with Masooma Memon, freelance writer for SaaS companies.

We talk whether a blog is right for every B2B company, what makes a blog post go from good to great and her tips for marketers who don't have someone dedicated to maintaining quality and consistency on their blog.

Masooma also talks about an exercise she runs to generate new ideas that reminds me of my time as an improv actor.

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Masooma on Twitter here: @inkandcopy

And her website is here: https://inkandcopy.com/

Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.

You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com