Before we get into it…

Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about. Totally free.

Want to talk? Hit this link.

In this episode, I talk to Gia Laudi, Co-founder of Forget the Funnel.

We talk about why the conventional marketing funnel is fundamentally broken (so stop using it) and what needs to take its place - actually talking to customers to figure out what they need and how to build a strategic plan that moves the needle.

Gia also shares a step-by-step breakdown of her Customer-led Growth Framework, developed alongside Co-founder Claire Suellentrop, how to gather insights when actually getting a client on the phone is impossible and what customer discovery looks like in startup versus enterprise.

This episode is a must-listen for anyone who cares about building strategies grounded in real-world insights versus following outdated frameworks or hyped-up “growth hacks”.

Listen here:

* On Spotify

* Or Apple Podcasts

* You can listen on any other podcast directory too.

Before we get into it…

Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about. Totally free.

Want to talk? Hit this link.

In this episode, I talk to Amanda Natividad, VP of Marketing at SparkToro.

We talked about how to think about modern-day content marketing in B2B - from figuring out what your audience cares about (even without talking to them) to scaling a content program on a shoestring.

Amanda also shared her thoughts on whether ChatGPT will soon drive us all out of a job.

(Hint - it won't)

This is a must-listen for anyone who cares about creating unique, differentiated content that customers actually care about.

Thanks to my friends at Sopro for sponsoring this episode. You can download their State of Prospecting 2023 report here: sopro.io/b2bbetter

Listen here:

* On Spotify

* Or Apple Podcasts

* You can listen on any other podcast directory too.

Before we get into it…

Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about. Totally free.

Want to talk? Hit this link.

In this episode, I talk to Andrew Davies, CMO of Paddle.

We talked about the recent launch of Paddle Studios - the premier new media platform for SaaS leaders - and why it exists, how the team develops, tests and ships new ideas using a 5-step framework, and how much Netflix inspired the final product.

This is a must-listen for any B2B brands who have ever asked themselves "Should we build a media company?"

Thanks to my friends at Sopro for sponsoring this episode. You can download their State of Prospecting 2023 report here: sopro.io/b2bbetter

Listen here:

* On Spotify

* Or Apple Podcasts

* You can listen on any other podcast directory too.

Before we get into it…

Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about. Totally free.

Want to talk? Hit this link.

In this episode, I talk to John Rougeux, Partner at Category Design Advisors.

We talked about what category design ACTUALLY means in B2B, the eight levers to pull to build a business that is radically different, and how to think about category design against company positioning.

You can learn more about John at www.categorydesignadvisors.com

And the Christopher Lochhead article we referenced can be found here:

https://categorypirates.substack.com/p/8-category-levers-how-to-build-a

Listen here:

* On Spotify

* Or Apple Podcasts

* You can listen on any other podcast directory too.

Before we get into it…

Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about. Totally free.

Want to talk? Hit this link.

In this episode, I talk to Danielle Messler, Head of Marketing at Founderpath.

She recently produced SaaSOpen - a 500+ person conference in New York that brought together the best and brightest from the world of software.

We talked about why a brand would decide to host their own conference, how to develop (and protect!) a killer content programme, and what it means to deliver a 'defining moment'.

This is a must-listen for marketers responsible for putting on owned events for their company - whether it's for 10 people or 1,000.

Listen here:

* On Spotify

* Or Apple Podcasts

* You can listen on any other podcast directory too.

Before we get into it…

Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about. Totally free.

Want to talk? Hit this link.

In this episode, I talk to Lucy Heskins, Founder of Oh Blimey.

We talked about the components of an early-stage marketing strategy, how to acquire your first paying users and whether your first hire should be in-house or outsourced.

This is a must-listen for startup founders or first marketing hires stuck on where to focus time, energy and resources.

Listen here:

* On Spotify

* Or Apple Podcasts

* You can listen on any other podcast directory too.

Before we get into it…

Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about. Totally free.

Want to talk? Hit this link.

Raw, authentic, slightly tired... no, this is not the description of my upcoming country album.

In this episode, I take the microphone solo for an (almost) non-stop brain dump on a bunch of questions that have been asked by my podcast clients over the last few months.

What's covered:

* How do I overcome my fear of hosting a podcast?

* What metrics should I measure when producing a podcast?

* Do you have a favourite podcast? What is it?

* How do I generate customer insights from my podcast series?

* What does an MVP podcast tech stack look like?

This is a must-listen for anyone thinking about launching a B2B podcast (or enjoy the sound of an Englishman droning on for 30 minutes).

Listen here:

* On Spotify

* Or Apple Podcasts

* You can listen on any other podcast directory too.

Before we get into it…

Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about. Totally free.

Want to talk? Hit this link.

In this episode, I talk to Mark Kilens, CMO of Airmeet.

We broke down how to create a webinar programme that doesn't make your mother want to cry with boredom.

From how to structure a series to knowing what characteristics a killer host should exhibit - this is a blueprint on how to stand out from the 1,000s of terrible live video shows out there.

Listen here:

* On Spotify

* Or Apple Podcasts

* You can listen on any other podcast directory too.

In this episode, I talk to April Dunford, Positioning Expert.

April has written one of my favourite business books - Obviously Awesome - which distils down the five core components of effective product positioning.

I've always wondered though - how does her methodology translate to selling services or solutions?

Well, I got the answer (and then some!) on this episode of B2B Better. We also covered why positioning is not a marketing activity and how often a company should revisit their current positioning.

Listen here:

* On Spotify

* Or Apple Podcasts

* You can listen on any other podcast directory too.

Before we get into it…

I’ve started a strategic marketing consultancy firm called B2B Better. We offer Fractional CMO work, marketing sprints and coaching.

Want to book a free, no-strings-attached strategy call? Just click this link.

In this episode, I talk to Ramli John, Content Director at AppCues.

We talked about how he launched a series of educational courses to build demand with his target ICP. 

This is an episode of a new micro-series under the B2B Better umbrella called Breaking B2B, which showcases creative marketing and sales campaigns executed by people in the trenches, actually doing the work - all in 10 minutes or less.  

Listen here:

* On Spotify

* Or Apple Podcasts

* You can listen on any other podcast directory too.