In this episode, I talk about why most B2B ads suck.

Or at least they do according to a new report from the LinkedIn B2B Institute and System1.

I break down the main findings from the research, specifically why this is the case and how to develop more effective creative, plus talk through the benefits of long-term thinking when it comes to building a brand. 

This is real advice for the everyday B2B marketer who wants to be better.

Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.

You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com

In this episode, I sit down with Charlie Whyman, Curious Thinking Advocate, B2B Coach and LinkedIn Trainer.

We talk about how businesses can use LinkedIn to reach their goals, whether that's generating leads, securing investment or recruitment top talent, and how to leverage the networks of your employees to amplify your reach. We also touch on her OTTER framework, a brilliant way of starting to create a marketing strategy while saving time and doing more with less.

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Charlie on Twitter here: @charlie_whyman

Or find her on LinkedIn here.

Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.

You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com

In this episode, I sit down with seven of the sharpest marketing minds I know to hear their predictions on what 2021 will bring for how B2B organisations engage their customers and build their brand.

We cover everything from employee advocacy on social media, placing a greater emphasis on empathy across decision-making and why exclusive, short-lived content works for corporate audiences just as much as it does for consumers.

This is real advice for the everyday B2B marketer who wants to be better.

You can follow all of the guests on Twitter here:

• Syed Ali - listen to a previous episode with Sy here.
• Amanda Fountain
• Jonathan Ronzio - listen to a previous episode with Jonathan here.
• Ivonne Aldaz
• Fi Shailes - listen to a previous episode with Fi here.
• Claire Kennedy
• Jason Keath

Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.

You can also follow me on Twitter at @JasonRBradwell. 

All my best stuff is on Twitter.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com

In this episode, I sit down with Christina Pashialis, Founder of ContentUK, a community for UK content marketers.

We talk about how B2B companies can leverage community to engage their audience and better position themselves for commercial success. We cover how to start and nurture a community AND what makes a good one.

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Christina on Twitter here: @christina_p
Or check out ContentUK here: contentUK.co

Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.

You can also follow me on Twitter at @JasonRBradwell. 

All my best stuff is on Twitter.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com

In this episode, I sit down with Brianne Fleming, all-round pop culture aficionado and marketing guru.

We talk about how B2B companies can inject some fun into their messaging by leveraging pop culture while not dropping the ball on hitting their MQL quota.

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Brianne on Twitter here: @brianne2k
Or check out her website: briannefleming.com

Click here if you want to hear more about the Trainual case study we speak about in this episode.

Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.

You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com

In this episode, I sit down with Sean Blanda, Director of Content at Crossbeam.

We talk about how he and his team built their B2B email distribution list to 10,000 subscribers almost from a standing start with the help of just four pieces of hero content. 

He walked me through step-by-step how they created the assets from scratch, distributed them across their key channels, equipped Crossbeam's commercial team to go out and 'sell' the content on their behalf and how these leads were nurtured once they were in the funnel.

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Sean on Twitter here: @SeanBlanda

Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.

You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com

In this episode, I sit down with Jonathan Ronzio, CMO and Founding Partner at Trainual.

We talk about the creative ad campaign he and his team pulled together with three cast members from The Office (US) to promote their staff training software platform. We also discuss  the importance of thinking outside the box creatively in B2B to stand out from the noise and how to find a link between your business and pop culture that makes sense.

Watch the ad here: https://www.youtube.com/watch?v=HCCOQ69aYyE

This is real advice for the everyday B2B marketer who wants to be better.

Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.

You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com

In this episode, I sit down with Fi Shailes, a B2B social and content strategist and author of the popular marketing blog Digital Drum.

We discuss how to convince sceptical leadership teams that content marketing can be a driver of business growth given the proper time and resources, what it takes to build out and effective and achievable content plan and where you can find rich sources of inspiration in unexpected places.

This is real advice for the everyday B2B marketer who wants to be better.

Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.

You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com

In this episode, I sit down with Nicole Tabak, Marketing Communications and Social Media Specialist, to talk how Instagram can be used to highlight the reasons why a B2B business is worth paying attention to - by customers, potential recruits and even your own employees. We dig into the four different types of Instagram content and some ideas on how you can use them, how to promote culture when there's no one is in the office AND a fool-proof way to collect user-generated content.

We also settle that divisive debate on whether to Canva or not to Canva.

This is real advice for the everyday B2B marketer who wants to be better.

Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.

You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com

In this episode, I make the case for why a podcast could just be the answer for a B2B business looking for a creative solution to make their marketing strategy more effective and - believe it or not - ease the load on small teams who already have twenty other things on their plate to do by Wednesday. Then I walk the step-by-step process of how I’d structure a new podcast to beef out my content calendar and support my sales team for a hypothetical food packaging manufacturer.

This is real advice for the everyday B2B marketer who wants to be better.

Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.

You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com