In this episode, I sit down with Charlie Whyman, Curious Thinking Advocate, B2B Coach and LinkedIn Trainer.

We talk about how businesses can use LinkedIn to reach their goals, whether that's generating leads, securing investment or recruitment top talent, and how to leverage the networks of your employees to amplify your reach. We also touch on her OTTER framework, a brilliant way of starting to create a marketing strategy while saving time and doing more with less.

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Charlie on Twitter here: @charlie_whyman

Or find her on LinkedIn here.

Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.

You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com