In this episode, I talk about why most B2B ads suck.

Or at least they do according to a new report from the LinkedIn B2B Institute and System1.

I break down the main findings from the research, specifically why this is the case and how to develop more effective creative, plus talk through the benefits of long-term thinking when it comes to building a brand. 

This is real advice for the everyday B2B marketer who wants to be better.

Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.

You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com