Before we get into it…

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In this episode, I talk to Danielle Messler, Head of Marketing at Founderpath.

She recently produced SaaSOpen - a 500+ person conference in New York that brought together the best and brightest from the world of software.

We talked about why a brand would decide to host their own conference, how to develop (and protect!) a killer content programme, and what it means to deliver a 'defining moment'.

This is a must-listen for marketers responsible for putting on owned events for their company - whether it's for 10 people or 1,000.

Listen here:

* On Spotify

* Or Apple Podcasts

* You can listen on any other podcast directory too.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com