Before we get into it…

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In this episode, I talk to Amanda Natividad, VP of Marketing at SparkToro.

We talked about how to think about modern-day content marketing in B2B - from figuring out what your audience cares about (even without talking to them) to scaling a content program on a shoestring.

Amanda also shared her thoughts on whether ChatGPT will soon drive us all out of a job.

(Hint - it won't)

This is a must-listen for anyone who cares about creating unique, differentiated content that customers actually care about.

Thanks to my friends at Sopro for sponsoring this episode. You can download their State of Prospecting 2023 report here: sopro.io/b2bbetter

Listen here:

* On Spotify

* Or Apple Podcasts

* You can listen on any other podcast directory too.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com