Before we get into it…

Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about. Totally free.

Want to talk? Hit this link.

In this episode, I talk to John Rougeux, Partner at Category Design Advisors.

We talked about what category design ACTUALLY means in B2B, the eight levers to pull to build a business that is radically different, and how to think about category design against company positioning.

You can learn more about John at www.categorydesignadvisors.com

And the Christopher Lochhead article we referenced can be found here:

https://categorypirates.substack.com/p/8-category-levers-how-to-build-a

Listen here:

* On Spotify

* Or Apple Podcasts

* You can listen on any other podcast directory too.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com