Dabney Lee is an inspiring, down-to-earth, amazingly talented designer (and mother of triplets!). Her pattern designs can be found in Barnes and Noble, Target, TJ Maxx, Staples, Home Goods, and more. They've also been featured in Matchbook, Design Milk, Oprah, The EveryGirl, and Hamptons Magazine. She is killing it in the licensing world!

 

In the episode Dabney, Julie (our licensing agent), and I discuss:

- How she went from wholesale stationery to a 7-figure licensing program with Target

- Why a Dropbox library is one of her biggest assets for working with clients

- A behind-the-scenes look at a licensing brand

...and at one point we may or may not have had a spontaneous intervention related to social media.

 

Surface pattern design is one of the fastest growing areas in licensing and this episode gives you a peek into the world of licensing.

 

Episode show notes: https://jennarainey.com/dabneylee

 

Dabney's website: https://dabneylee.com

Instagram: @dabneylee

 

And If you want some guidance on jump starting your OWN licensing career, check out the course that Julie and I co-teach called Brand Plus Brand: https://jennarainey.com/brandplusbrand!