Can you imagine your company partnering with giants like Spotify, Google, Netflix, or Nike in the first year of operating? It may seem out of reach, but it's possible. Today’s guest is living proof of this! Sophia Altholz is the founder of Fuega Lab, the experience-first retail studio space, where they they offer sneaker customization workshops lead by artists in Mexico City. Today, she shares her journey of building brand partnerships with some of the world’s biggest names. She also opens up about her experience on Shark Tank Mexico and reveals the secrets to convincing top-tier brands to collaborate with you.

https://www.instagram.com/fuegalab/?hl=en

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Want to get your brand in the spotlight without hiring a pricey PR agency? You don’t have to wait for Forbes to come knocking. In today’s episode, Ebony shares her insider secrets to crafting a brand story that captivates your audience and creates new opportunities. She’ll teach you a foolproof formula to describe who you are, what you do, and why people should care. Plus, she shares practical strategies for creating compelling online content that attracts customers, investors, and collaborators, all without breaking the bank.

Formula:

Describe yourself, + your ideal costumer + outcome that you’re helping them achieve

Resources mentioned:

You can have the best product or service out there, but if you don’t know how to sell it, your business is doomed. In this episode, sales powerhouse Rachana reveals her secrets: being a great listener, focusing on your customer's pain points, securing long term contracts and figuring out what works so you can grow your business exponentially.

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Do you want to promote your product or service but worry you might come off as "too salesy" or pushy? Business mentor Emily Todd is here to help you get over playing the ‘cool girl’ and start selling. She reveals how to confront your entrepreneurial fears, align with your purpose, and authentically market yourself with ease.

Connect with Emily on Instagram at emilyorianatodd

Emily’s website honoryourwild.co 

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Ever felt like throwing in the towel on your business? Rachana and Ebony have been there too, but instead of calling it quits they got creative and pivoted. Today, they reveal what they did to go from the brink of collapse to running thriving businesses.

Resources mentioned in the episode:

Zekari Consulting’s B2B Cohort

Zekari Consulting’s B2C Cohort 

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10 Takeaways from Our First Year in Business!

Recommended Books:

The Psychology of Selling - Brian Tracy
$100M Offers: Alex Hormozi
$100M Leads: Alex Hormozi
Deep Work - Cal Newport
The Challenger Sale - Matthew Dixon
Think and Grow Rich - Napoleon Hill

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In this episode, Rachana shares how she ditched the corporate world to start Zekari Consulting, bravely called off an engagement in her mid-20s, and broke barriers as a woman of color in the male-dominated sales world. This week, we’re diving into trusting your instincts, and Rachana reminds us that sometimes, you just have to dive in headfirst.

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In our first episode, Ebony shares how she went from foster care to running a million-dollar business. She talks about how growing up in an abusive home made her tougher and how, after achieving all her dreams, she decided to hit reset and chase a new life. Ebony’s story shows that no matter where you start, you can make things happen if you follow your heart—and maybe hustle like your life depends on it.

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