If you're helping clients create the content for their website, you have to do the necessary keyword research. After all, if no one is searching for the way you're talking about things, you won't get that organic traffic.

Keyword research for on-page SEO can feel overwhelming, though. It's hard to know where to start and frankly, a lot of us get bogged down in trying to please Google.

But that's not what keyword research is even about. Google isn't performing those searches - the customer is.

In today's episode, I'm going to walk you through the basics of determining the keywords you should use on clients' websites, how to do the competitive research, and how to use keyword research tools to refine your strategy.

This can get a bit technical, but I'm going to break it down to be easy to get started. This is the perfect episode to have your Notes app or a notebook handy, so take a second and grab something to write on.

Mentioned Resources
Google Keyword Planner
SpyFu
Moz Keyword Explorer
Ahrefs Site Explorer