Cuppa Press

A Beginner's Guide to Newsletters

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A newsletter is a doorway to your reader’s inbox and eventually his/her heart. From well-established brands to individual creators, everyone wants a share in this pie today and as a result, we’ve seen a sharp rise in the number of newsletters.

In this episode of Cuppa Press, Dozie T'Challa Anyaegbunam, who has been successfully running his newsletter—The Writing Nerd—for over 2 years now, talks about what it takes to start a newsletter.

Time Stamp

  • 1:10 - Shift from Sales to Marketing
  • 3:34 - You can’t sell what you don’t believe in
  • 4:42 - Choosing a niche
  • 6:59 - Building an email list
  • 10:23 - Determining the frequency
  • 11:20 - Special appearance by Dozie’s 4-year-old
  • 13:04 - Choosing a service provider
  • 15:19 - When should you start charging for subscription
  • 16:39 - Staying committed to creating content
  • 19:08 - An experiment that worked well
  • 20:28 - Newsletter content creation as a service
  • 22:11 - Dozie’s top 5 favorite newsletters
  • 22:58 - Mutual obsession over Cole Schafer’s newsletters


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