A while back, we started making videos for our YouTube channel. Mind you, we're super late to this game. We've had the channel for years--and done nothing with it. So we started out with an iPhone and an idea. Then we got serious.

Join us, Bruce Weinstein and Mark Scarbrough, as we give you a little peek at what it takes to make our YouTube videos.

Here are the segments of this podcast episode:

[00:47] The first thing: We had to build a studio and buy a decent camera.

[02:43] Then we had to decide what we were going to shoot

[05:57] Here's how we prep and swap for the shoots. What is a "swap" anyway?

[08:17] Here's a bit about scripting the shoots--which means we shoot things out of order.

[13:26] And this is the only part that really matters: editing, which falls 100% on Bruce.