By Nicola Cairncross
The podcast currently has 290 episodes available.
Afternoon! Join me today as I address a pressing issue some of you have reached out about: the urgent need to make money quickly.
As I wrote a book about it ‘The Money Gym’, it’s not so unusual. Drawing from my personal experiences and a brilliant piece from the AI Marketers newsletter, I explore the concept that you don't make money, you … wait for it … have to earn it.
I discuss the importance of providing value, building products, offering services, and solving problems to generate income. Additionally, I share some actionable insights on leveraging newsletters and engaging with the right audience online to boost your visibility and sales. In this episode, I also highlight the significance of staying top-of-mind for your potential clients and the necessity of making the right offers to the right people.
I'll guide you through strategies to identify where your target audience hangs out online and how to position yourself as an expert in your field. Avoiding corporate clients for quicker results and sharing practical tips on crafting compelling offers, this discussion aims to help you turn your value into earnings effectively and efficiently. Tune in and get ready to change your approach to earning money!
Then, after a quick testimonial from Matthew Moody, who I helped with his campaign social media, we explore entrepreneurial strategies and outreach, starting with the inspiring story of vibrant Facebook groups for entrepreneurs. I share how consistent participation in these groups can lead to meaningful interactions and business growth. Learn about the benefits of scheduled one-to-one sessions, utilizing online diaries for seamless appointments, and the importance of a structured weekly planning system inspired by Stephen Covey's Seven Habits.
Plus, I introduce my book "A Better Entrepreneur," packed with practical lessons for freelancers and small business owners.Listen in as we also navigate the excitement of travel plans and property investments, focusing on alluring destinations like Portugal, Sicily, and southern Italy. We discuss the triumphs and challenges of incorporating technology into business, including a failed live demo of ChatGPT and the resolution of software issues.
The episode highlights the significance of mobile-friendly website designs and the trend toward single-page websites for enhanced user experience. Wrapping up, we emphasize the power of weekly accountability practices in fostering a constructive mindset and steady business progress. Remember to like, share, and subscribe for more insights and tune in next Friday for more valuable tips and strategies!
Prefer to read? Visit my blog over at NicolaCairnX.com/blog to find this week’s topics.
Till next week!
Warm regards
Nicola
P.S. When you are ready, here's how I can help you:
My book ‘A Better Entrepreneur’ is a great warts-and-all introduction, a business memoir plus the Top 25 lessons I learned along the way.
Visit my YouTube Channel or Podcast for weekly free content.
Book into my online diary for a 15-minute FREE Triage Call to talk about mindset, your digitial marketing or money.
Facebook | YouTube | Instagram | LinkedIn
Afternoon! Have you ever thought of a great ‘fun’ business project which you would love to get started on, but you shelved it because you ‘need to make some real money’ first?
I know someone who has spent the last 12 years saying that to themselves and just this week, another client said something very similar to me.
A chance comment to me by MY business mentor made me wonder if I’ve been doing the same?
Think on this…
What if YOUR passion project idea could be the one that actually made you the real money, but it was also easy, fun and brought joy in your life?
Hmmmm…
Better dust off my Swagger & Soul project, tout suite!
#businesscoach #digitalmarketingtips #entrepreneurship
Prefer to read? Visit my blog over at NicolaCairnX.com/blog to find this week’s topics.
Till next week!
Warm regards
Nicola
P.S. When you are ready, here's how I can help you:
My book ‘A Better Entrepreneur’ is a great warts-and-all introduction, a business memoir plus the Top 25 lessons I learned along the way.
Visit my YouTube Channel or Podcast for weekly free content.
Check out my 'Magnetic Content Challenge' or my 'Better Entrepreneur Challenge'. Both come with loads of personal support from me. Or enjoy both and even more by joining my Extraordinary Entrepreneurs Club!
Facebook | YouTube | Instagram | LinkedIn
Last week was a big week, lots of new learning and processes.
This week the tide’s gone out a bit but I’m pushing through.
‘What Worked? What Didn’t & What’s Changing?’ this week where I share my real life experience of being a creative entrepreneur, while always striving to build my business to love.
“Author, Speaker & Digital Marketing Consultant, Nicola Cairncross took a break from her business to write her business memoir ‘A Better Entrepreneur’ and after realising she was getting bored doing nothing, started sharing the journey to rebuild her virtual online business.
Each week she shares what she's doing; what's worked, what didn't and what's changing as a result of that. Do feel free to play along at home! “
#businesscoach #digitalmarketingtips #entrepreneurship
Prefer to read? Visit my blog over at NicolaCairnX.com/blog to find this week’s topics.
Till next week!
Warm regards
Nicola
P.S. When you are ready, here's how I can help you:
My book ‘A Better Entrepreneur’ is a great warts-and-all introduction, a business memoir plus the Top 25 lessons I learned along the way.
Visit my YouTube Channel or Podcast for weekly free content.
Check out my 'Magnetic Content Challenge' or my 'Better Entrepreneur Challenge'. Both come with loads of personal support from me. Or enjoy both and even more by joining my Extraordinary Entrepreneurs Club!
Facebook | YouTube | Instagram | LinkedIn
Afternoon!
What is the most powerful energy humans can emit and detect? The answer might surprise you.
In this episode, we explore those moments of instant connection, where a deep sense of recognition strikes unexpectedly. Whether it's a gut feeling that something isn't quite right or an overwhelming bond with someone you've just met, there's a powerful force at play.
Join us as we dive into the science behind these experiences and discover how this energy shapes our relationships and interactions. Plus, we’ll share practical tips on how to harness this force in both life and business for deeper, more meaningful connections.
Then, without barely drawing breath, I swing into ‘What Worked? What Didn’t & What’s Changing?’ this week where I share my real life experience of being a creative entrepreneur, always striving to build my business to love.
Prefer to read? Visit my blog over at NicolaCairnX.com/blog to find this week’s topics.
Till next week!
Warm regards
Nicola
P.S. When you are ready, here's how I can help you:
My book ‘A Better Entrepreneur’ is a great warts-and-all introduction, a business memoir plus the Top 25 lessons I learned along the way.
Visit my YouTube Channel or Podcast for weekly free content.
Check out my 'Magnetic Content Challenge' or my 'Better Entrepreneur Challenge'. Both come with loads of personal support from me. Or enjoy both and even more by joining my Extraordinary Entrepreneurs Club!
Facebook | YouTube | Instagram | LinkedIn
I woke up suddenly at 4.45am knowing that I just had to introduce these two people to each other. After all, they were two of my favourite people and they were moving to the same Spanish city in the same week! Now that’s spooky! Sleep had gone, and after thrashing about for an hour, trying to recapture it, I gave up and got up, ready to type the introductions…
Prefer to read? Visit my blog over at NicolaCairnX.com/blog to find this week’s topics.
Till next week!
Warm regards
Nicola
P.S. When you are ready, here's how I can help:
My book ‘A Better Entrepreneur’ is a great warts-and-all introduction, a business memoir plus the Top 25 lessons I learned along the way.
Visit my YouTube Channel or Podcast for weekly free content.
Check out my 'Magnetic Content Challenge' or my 'Better Entrepreneur Challenge'. Both come with loads of personal support from me. Or enjoy both and more by joining my Extraordinary Entrepreneurs Club!
Facebook | YouTube | Instagram | LinkedIn
In this week’s podcast, we discuss finding the solution to our financial woes in a little wooden box in the attic, how you can grow your business by standing on the shoulders of giants and what worked this week, what didn’t and what’s changing as a result?
Prefer to read? Visit my blog over at NicolaCairnX.com/blog to find this week’s topics.
Till next week!
Warm regards
Nicola
P.S. When you are ready, here's how I can help:
My book ‘A Better Entrepreneur’ is a great warts-and-all introduction, a business memoir plus the Top 25 lessons I learned along the way.
Visit my YouTube Channel or Podcast for weekly free content.
Check out my 'Magnetic Content Challenge' or my 'Better Entrepreneur Challenge'. Both come with loads of personal support from me. Or enjoy both!
Facebook | YouTube | Instagram | LinkedIn
I start this episode with some fond personal memories of Alan Forrest Smith, who sadly died this last week, age 61.
Have you ever wondered what drives a person to start their own business? Join us as we uncover the origins of entrepreneurship with Greg Porter in our latest podcast episode. We reflect on my own entrepreneurial beginnings, inspired by the resourcefulness of my grandmother and mother, and a childhood book swap library in Wales. These early ventures laid the groundwork for a lifetime of entrepreneurial pursuits and taught invaluable lessons about vision, mission, and resilience.
The journey to success is rarely a straight line, and we dive into the power of taking responsibility for one's actions as a key to entrepreneurial victory. Drawing from insights in my new book, "A Better Entrepreneur," and influential works like "Getting to Plan B" and "The Lean Startup," we explore the importance of experimentation, realistic goal-setting, and continuous learning. Learn how treating your business efforts as experiments can lead to profound growth and understand the psychological benefits of tackling low-bar targets to build momentum. Intuition plays a critical role in entrepreneurship and relationships.
We examine how gut feelings and critical interpretation of information, inspired by interviews like Tucker Carlson’s with Putin, can guide better business decisions. Hear cautionary tales of ignoring intuition in partnerships and the invaluable role mentors play in steering us forward.
Finally, we break down essential business fundamentals—covering metrics like turnover, gross profit, and cash flow—and share practical strategies to enhance efficiency and growth. Don’t miss these actionable insights and real-life examples that could transform your entrepreneurial journey.
Prefer to read? Visit my blog over at NicolaCairnX.com/blog to find this week’s topics.
Till next week!
Warm regards
Nicola
P.S. When you are ready, here's how I can help:
My book is a great warts-and-all introduction, a business memoir plus the Top 25 lessons I learned along the way.
Visit my YouTube Channel or Podcast for weekly free content.
Check out my 'Magnetic Content Challenge' or my 'Better Entrepreneur Challenge'. Both come with loads of personal support from me.
Facebook | YouTube | Instagram | LinkedIn
Afternoon!
What if you could transform your online business with just a few strategic tweaks? This episode is packed with practical insights to help you optimize your online presence and boost your performance. We'll guide you through essential steps to triage and maintain focus, ensuring your website's clarity and user-friendly navigation. Learn to leverage Google Analytics for valuable data and discover effective content marketing and paid advertising strategies to drive traffic and highlight your lead products.
Plus, we share a compelling success story and recommend must-read resources to elevate your marketing game. Treating your business as an investment is a game-changer, inspired by insights from the "Rich Dad" series. We'll explore the emotional attachments that often cloud business valuation and provide a clear framework for objectively assessing your enterprise based on track record, profitability, and asset base.
Get an understanding of the unique challenges small business owners face when selling, and why scaling to a workforce of over 50 is a rare achievement. This honest discussion sheds light on the common pitfalls and helps you see your business through an investor's lens. Running a lean and efficient business is more critical now than ever. We delve into strategies for minimizing costs and maximizing revenue without falling into the trap of unnecessary expenditures.
Learn about key financial metrics, the benefits of mentorship, and the power of outsourcing tasks and leveraging modern business practices like virtual assistants and remote work. Reflecting on the trials and lessons of 2020, we offer practical advice to prepare your small business for the future.
This episode is essential listening for any entrepreneur looking to thrive in an ever-changing business landscape.
Prefer to read? Visit my blog over at NicolaCairnX.com/blog to find this week’s topics.
Till next week!
Warm regards
Nicola
P.S. When you are ready, here's how I can help you:
My book 'A Better Entrepreneur' is a great warts-and-all introduction, a business memoir plus the Top 25 lessons I learned along the way. My blog usually has some good articles on it too.
The YouTube Channel is regularly updated. Here's a quick presentation I did for an entrepreneur's virtual event recently (and there's plenty more on the channel there, so don't forget to subscribe).
Prefer to listen? Subscribe to the podcast via Substack, on YouTube or your usual favourite podcast platform. Look for 'A Better Entrepreneur' with Nicola Cairncross.
Not sure what you need? Book a free 15-minute Triage Call
Ready to move forward and find the hidden gold in your business? Want more 1:2:1 attention? Check out your 3 main options for working with me here.
Facebook | YouTube | Instagram | LinkedIn
Afternoon!
Have you ever wondered what drives a person to start their own business? Join us as we uncover the origins of entrepreneurship with Greg Porter in our latest podcast episode. We reflect on my own entrepreneurial beginnings, inspired by the resourcefulness of my grandmother and mother, and a childhood book swap library in Wales.
These early ventures laid the groundwork for a lifetime of entrepreneurial pursuits and taught invaluable lessons about vision, mission, and resilience. The journey to success is rarely a straight line, and we dive into the power of taking responsibility for one's actions as a key to entrepreneurial victory.
Drawing from insights in my new book, "A Better Entrepreneur," and influential works like "Getting to Plan B" and "The Lean Startup," we explore the importance of experimentation, realistic goal-setting, and continuous learning. Learn how treating your business efforts as experiments can lead to profound growth and understand the psychological benefits of tackling low-bar targets to build momentum. Intuition plays a critical role in entrepreneurship and relationships.
We examine how gut feelings and critical interpretation of information can guide better business decisions. Hear cautionary tales of ignoring intuition in partnerships and the invaluable role mentors play in steering us forward.
Finally, we break down essential business fundamentals—covering metrics like turnover, gross profit, and cash flow—and share practical strategies to enhance efficiency and growth. Don’t miss these actionable insights and real-life examples that could transform your entrepreneurial journey.
Prefer to read? Visit my blog over at NicolaCairnX.com/blog to find this week’s topics.
Till next week!
Warm regards
Nicola
P.S. When you are ready, here's how I can help you:
My book 'A Better Entrepreneur' is a great warts-and-all introduction, a business memoir plus the Top 25 lessons I learned along the way. My blog usually has some good articles on it too.
The YouTube Channel is regularly updated. Here's a quick presentation I did for an entrepreneur's virtual event recently (and there's plenty more on the channel there, so don't forget to subscribe).
Prefer to listen? Subscribe to the podcast via Substack, on YouTube or your usual favourite podcast platform. Look for 'A Better Entrepreneur' with Nicola Cairncross.
Not sure what you need? Book a free 15-minute Triage Call
Ready to move forward and find the hidden gold in your business? Want more 1:2:1 attention? Check out your 3 main options for working with me here.
Facebook | YouTube | Instagram | LinkedIn
Afternoon!
Welcome to another episode of the ‘A Better Entrepreneur’ podcast.
Managing a startup while raising two young children is no small feat, but with the right strategies and support, it's possible to navigate this challenging journey. Reflecting on my personal experience, I've discovered the power of time blocking, the Pomodoro method, and leveraging travel downtime to maximize productivity. This episode is packed with practical tips on setting realistic expectations, effective communication with your partner, and the importance of outsourcing to maintain a sustainable work-life balance. Celebrate your wins, no matter how small, and stay motivated by keeping an eye on your long-term goals.
Success isn't about extreme wealth or celebrity status; it's about financial stability and enjoying the simple pleasures of life. Drawing from childhood aspirations and lessons learned from the 2008-2009 financial crisis, we redefine what it means to succeed. We also shed light on the overlooked pressures faced by the ultra-wealthy and ponder the general public's lack of interest in global economic trends. Understanding these dynamics can help us appreciate the value of stability and the freedom to live without constant financial worries.
Education is a powerful tool for any business owner. We discuss the importance of understanding a broad range of topics, from global economics to commercial real estate, and how this knowledge can inform strategic decisions. The vast array of resources available today, particularly online tutorials, empowers entrepreneurs to continuously learn and adapt. Through personal anecdotes, we highlight the significance of leveraging resources, being patient, and preparing thoroughly to avoid the pitfalls of shortcuts.
Stay tuned for more insights and practical advice on your entrepreneurial journey.
Prefer to read? Visit my blog over at NicolaCairnX.com/blog to find this week’s topics.
Till next week!
Warm regards
Nicola
P.S. When you are ready, here's how I can help you:
My book 'A Better Entrepreneur' is a great warts-and-all introduction, a business memoir plus the Top 25 lessons I learned along the way. My blog usually has some good articles on it too.
The YouTube Channel is regularly updated. Here's a quick presentation I did for an entrepreneur's virtual event recently (and there's plenty more on the channel there, so don't forget to subscribe).
Prefer to listen? Subscribe to the podcast via Substack, on YouTube or your usual favourite podcast platform. Look for 'A Better Entrepreneur' with Nicola Cairncross.
Not sure what you need? Book a free 15-minute Triage Call
Ready to move forward and find the hidden gold in your business? Want more 1:2:1 attention? Check out your 3 main options for working with me here.
Facebook | YouTube | Instagram | LinkedIn
The podcast currently has 290 episodes available.