Today Nicola is broadcasting from Bar360 in Stoupa, rambling round Neochori, chicken spotting (always!) and talking about viral videos.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes.
Some of the insights shared in this week's Vzine...
Today I want to talk to you about something that literally has just in the last half hour happened. It's a good story because it's about how you set goals in business and how you sometimes, well I do, get disappointed if you don't achieve them.
That actually was a recurring thing in my early life. I didn't set goals because I was scared of the disappointment I would feel if I set goals and didn't achieve them.
What I wanted to talk to you today, from there we were just talking about on the Own It podcast yesterday, and Judith and I were having a long discussion about it and that episode will be out next week.
When you see this Vzine, you've got just a few days to wait until the episode comes out, and it's really important.
Judith spends a lot of time coaching very new entrepreneurs. The excitement they feel when they get started often wears off quite quickly and they have to just learn that you have to just keep going.
You have to believe your plan is sound, you have to keep executing your plan because one thing is for sure, if you don't execute on your plan, nothing will happen.
We've had a really good example of it. Basically, I'm the kind of person, I get all fired up, the creative entrepreneurial juices get flowing and I think the thing I'm doing is the one that's going to set the world on fire.
Judith was pointing out to me that in need to be more of a tortoise rather than a hare. I need to just keep taking one slow step after the other ever single day. Don't keep changing things. Don't keep throwing things up in the air, just let people have time catch up with you.
My daughter Phoebe, who puts this Vzine together for me, she been going with YouTube about six months now, and she been doing everything right. She learned how to do YouTube SEO properly. She's religiously done that video, after video, after video.
She's just been creating funny, quirky little makeup review videos. She's been reviewing things like when she gets a new Birch Box, she reviews that and what's in it and gives her honest opinion. The other thing she does is, she does things like she does makeup of her brother and he's very funny too.
She's been really trying to come up with lots of creative ideas on how to make makeup reviews different.
The thing that she's got going for her is she's a naturally funny person. Both my children are naturally funny. I've got not much sense of humor at all. My ex-husband is very naturally funny as well. They've got funny expressions and they've got funny sayings in the way they move their ... They've got very mobile faces. I sort of knew that she was different to the other very pretty, lovely girl makeup reviewers out there. I thought she had a little quirky charm.
She obviously a bit of a cockney sparrow because she grew up in her early years in London, so there is a difference about her and I was hoping that would be the thing that swung it for her. Anyway, she's been cracking on with making these videos.
She's also been making videos for me, as I say the Vzine, and she's been making videos now for a local guy, Peter Wood, who lives in Shoreham and he's got a business called Eat Food,Love Food. She's been recording little videos for him showing off his culinary skills because he's an outside caterer.
Only yesterday, she was saying to me, "Oh, I don't know I'm feeling really down mom, I don't know if this YouTube thing's ever going to happen." I said to her "Look, you've got to look on it as every video you release, you get more view for your channel. We know from Casey Neistat telling us that he's nev...
