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A surge of listener energy from our Rescue Cats conversation carries straight into a double-header week built on clarity and action. We start by acknowledging what thousands of downloads confirmed: practical stories change how we see our work. That’s the bar we aim to meet as we line up two new conversations—one about building a business that lasts and another about owning a new chapter of your professional identity.

First, we sit down with Roberta Ford, co-owner of Dunamis  Perception, to unpack the daily systems that keep a small business resilient. We get into positioning that resonates, simple pricing models, and why a founder’s calendar is a strategic document. Roberta shares grounded tactics on discovery calls, content that earns trust, and the light-touch analytics that guide decisions without drowning you in dashboards. If you’re seeking sustainable growth, this talk trades hype for useful tools: clear offers, consistent follow-ups, and a weekly cadence that compounds.

Then we shift to reinvention with a thoughtful reintroduction: Dr. Jabasto, now going by Nathaniel Thomas. We explore why a name change can be a powerful alignment with purpose, how to communicate it without losing continuity, and what it takes to help colleagues and clients make the switch. From updating bios and profiles to crafting a straightforward FAQ, Nathaniel shows how to bridge past credibility with future direction. The message is simple and brave—language shapes how you’re seen, so choose words that fit who you are now.

Across both conversations, the throughline is momentum. Whether you’re refining a service, setting better boundaries on your time, or bringing a new name into the world, steady communication and small, consistent steps create outsized results. Join us for practical business strategy, honest talk about identity, and the kind of clarity that moves you forward. If this resonates, follow the show, share it with a friend who’s building something real, and drop us a note with your questions—your voice helps shape what we explore next.

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