Welcome to the Sustainable Design Lab podcast by Veritiv. Hosted by Chris Bradley and Brodie Vander Dussen, this show is your go-to resource for cutting-edge insights into the world of sustainable packaging. Join us as we reimagine packaging innovation and turn every decision into a powerful act of sustainability.

In this episode, Alex Schulze, Co-founder and CEO of 4ocean, shares how 4ocean’s mission connects to packing innovation, EPR, and the plastic neutrality model that’s helping brands take measurable action toward a cleaner planet.

What You’ll Learn:

• The true scale of the ocean plastic problem
• Why making sustainability cool matters for driving behavior change at scale
• How to design packaging for worst-case scenarios
• Why consumers drive change faster than regulation
  
  

Alex Schulze is the Co-founder and CEO of 4ocean, an organization dedicated to removing plastic and waste from oceans, rivers, and coastlines. Since 2017, 4ocean has recovered over 45 million pounds of plastic through a grassroots model that employs local fishermen and engages coastal communities in cleanup operations across multiple continents.

The information presented in this episode is for general informational and educational purposes only and does not constitute legal advice. 

Previous guests include: Sam Boex & Bella Collins of Flexi-Hex, Nathan Pajka of Metsä Board, John Felts of Cruz Foam

Check out our three most downloaded episodes:

1. Plastic-Free Paper Packaging: Flexi-Hex on Designing for Luxury and Sustainability
2. How Metsä Board Is Redesigning Packaging From Forest to Shelf with Nathan Pajka
3. The Future of Foam: Compostable Materials That Perform with John Felts