We’re taking a 30,000 foot view of the business text messaging space this week to see what trends are emerging, and how they’re going to affect business senders.

From Apple’s RCS announcement, to the ever-growing popularity of WhatsApp, there are more channel options opening to businesses in the messaging space than ever before.

SMS and MMS are alive and thriving with innovative use cases. But it’s not all rosy—we also talk about challenges with deploying your organization’s texting strategy.

Hosts:

Caitlin Long, Director of Commercial Product Management, Bandwidth

Zach Kunkel, Director of Solutions Marketing, Bandwidth

Guest: Brad Roldan, GM of Product for Messaging, Bandwidth

Learn more about our industry research at stateofmessaging.com

Learn more about Bandwidth’s products at bandwidth.com