The State of Business Texting

In this episode we’re talking about A2P messaging in the healthcare space, specifically between independent providers and their system coordinators. Adam White explains how Wellsky taps into the power of SMS to enable convenient, reliable communications. 

Hosts: 

Caitlin Long, Senior Director of Product Management for Messaging at Bandwidth

Zach Kunkel, Director of Solution Marketing and Go To Market Strategy at Bandwidth

Guest: 

Adam White, Director, Solutions Management at WellSky

https://wellsky.com/

https://www.linkedin.com/in/adam-white-40302865/

More resources: Download the 2025 state of messaging report: stateofmessaging.com

Learn about the 2025 Textie Awards: bandwidth.com/texties

Learn more about messaging at Bandwidth: bandwidth.com/messaging 

Texting for the way higher education works now

Modern Campus serves colleges and universities with best-in-class SMS communications, ranging from fundraising to student retention.

This year, Modern Campus was honored with a Textie award for excellence in re-engaging “stop out” students. In this conversation, Charles Parsons walks us through the strategy that goes into every Modern Campus messaging campaign. 

Hosts: 

Caitlin Long, Senior Director of Product Management for Messaging at Bandwidth

Zach Kunkel, Director of Solutions Marketing and Go-to-market Strategy at Bandwidth

Guest: 

Charles Parsons, VP of Product at Modern Campus

https://moderncampus.com/

https://www.linkedin.com/in/caparsons/

More resources: Download the 2025 state of messaging report: stateofmessaging.com

Learn about the 2025 Textie Awards: bandwidth.com/texties

Learn more about messaging at Bandwidth: bandwidth.com/messaging 

In this podcast episode, Joe Shaker, CEO of TruVideo and a Textie Award winner, discusses how his company revolutionizes communication in the automotive service industry by leveraging video messaging and AI to build trust and transparency between dealerships and customers. Joe shares his journey from being an auto dealer to creating TruVideo, a platform that enables service technicians to send customers detailed videos explaining repairs, thereby eliminating doubts and misunderstandings. He highlights the power of asynchronous communication and video as natural human behaviors that enhance customer engagement, trust, and satisfaction. The company also integrates AI-driven tools like ProTexts to improve the professionalism and clarity of text communications, including real-time translations and smart replies, further personalizing the customer experience and driving higher revenue for dealerships. This conversation underscores how improving communication, rather than workflow alone, can transform customer relationships and business outcomes in the automotive service space.

TruVideo was honored with a 2025 Textie Award for excellence in A2P messaging.

Hosts: 

Tim Sherwood, Senior Vice President, Messaging at Bandwidth

Zach Kunkel, Director of Solutions Marketing and Go to Market Strategy at Bandwidth

Guest: 

Joe Shaker, Founder and CEO of TruVideo

https://truvideo.com/ 

More resources: Download the 2025 state of messaging report: stateofmessaging.com

Learn about the 2025 Textie Awards: bandwidth.com/texties

Learn more about messaging at Bandwidth: bandwidth.com/messaging

One of the biggest challenges for platforms in the A2P messaging space, is ensuring deliverability. While automated carrier filters are designed to block disallowed content, there are often false positives. Who would have thought that a Mother’s Day campaign from a floral company would be blocked? TrueDialog’s TrueDelivery tool helps brands discover and address false positives quickly, ensuring that important messages reach the customers who want them. 

TrueDialog was honored with a 2025 Textie Award for excellence in A2P messaging, and loved hosting this conversation with CEO John Wright to go in-depth on their use case and experience. 

Hosts: 

Caitlin Long, Senior Director of Product Management for Messaging at Bandwidth

Tim Sherwood, Senior Vice President, Messaging at Bandwidth

Guest: 

John Wright, Co-founder, TrueDialog

https://www.truedialog.com/ 

https://www.linkedin.com/in/johnnwright/ 

More resources: Download the 2025 state of messaging report: stateofmessaging.com

Learn about the 2025 Textie Awards: bandwidth.com/texties

Learn more about messaging at Bandwidth: bandwidth.com/messaging

Amol Oberoi is the Co-founder of Emitrr, a platform that focuses on creating efficient bookings and revenue for healthcare providers in a landscape marked by severe provider shortages. Not only does AI-enabled messaging improve patient experience, it also ensures that every appointment slot is efficiently booked.

Emitrr was honored with a 2025 Textie Award for excellence in A2P messaging, and loved hosting this conversation to go in-depth on their use case and experience.

Hosts:

Caitlin Long, Senior Director of Product Management for Messaging at Bandwidth

Zach Kunkel, Director of Solution Marketing and Go To Market Strategy at Bandwidth

Guest:

Anmol Oberoi, Co-founder, Emitrr

https://emitrr.com/

https://www.linkedin.com/in/anmol-oberoi-emitrr/

More resources: Download the 2025 state of messaging report: stateofmessaging.com

Learn about the 2025 Textie Awards: bandwidth.com/texties

Learn more about messaging at Bandwidth: bandwidth.com/messaging

Lisa Tejada started her career in nursing before working in medical administration, where she used Providertech’s services as a customer. Now, she is at Providertech, leading Clinical Innovation. In multiple roles, Lisa has witnessed the impact that a smart SMS strategy can make in healthcare settings. It’s not just about plug-and-play automated reminders, but about tailoring a communication strategy for each specific use case. In this episode, we break it all down.

Hosts: Caitlin Long, Senior Director of Product Management for Messaging at Bandwidth Zach Kunkel, Director of Solution Marketing and Go To Market Strategy at Bandwidth

Guest: Lisa Tejada, VP Clinical Innovation at Providertech https://www.providertech.com/ https://www.linkedin.com/in/lisa-z-tejada/

More resources: Download the 2025 state of messaging report: stateofmessaging.com Learn about the 2025 Textie Awards: bandwidth.com/texties Learn more about messaging at Bandwidth: bandwidth.com/messaging

In this episode, we’re joined by Dave Michels, Founder and Lead Analyst of TalkingPointz, an enterprise communications advisory firm. We cover RCS as it is now, and the potential for conversational commerce, contact center, and UCaaS use cases in the future.

Hosts: Caitlin Long, Senior Director of Product Management for Messaging at Bandwidth Zach Kunkel, Director of Solution Marketing and Go To Market Strategy at Bandwidth

Guest: Dave Michels, Founder and Lead Analyst of TalkingPointz https://talkingpointz.com/ https://www.linkedin.com/in/davemichels/

More resources: Download the 2025 state of messaging report: stateofmessaging.com Learn about the 2025 Textie Awards: bandwidth.com/texties Learn more about messaging at Bandwidth: bandwidth.com/messaging

Nick Lane is the Chief Messageologist at Mobilesquared, a research and advisory firm based in the UK. In this episode, we’re talking about the global state of messaging, including the rise of RCS, and how cultural events can serve as turning points in technology adoption. 

Hosts: 

Caitlin Long, Senior Director of Product Management for Messaging at Bandwidth

Zach Kunkel, Director of Solution Marketing and Go To Market Strategy at Bandwidth

Guest: 

Nick Lane, Chief Messaging Officer at Mobilesquared

https://www.mobilesquared.co.uk/

https://www.linkedin.com/in/1nicklane/ 

More resources: Download the 2025 state of messaging report: stateofmessaging.com

Learn about the 2025 Textie Awards: bandwidth.com/texties

Learn more about messaging at Bandwidth: bandwidth.com/messaging

This week we’re joined by Gina Perini, President, CEO, and Chair of the Board of Directors for Somos, Inc., Somos oversees toll-free number identification and information services for all of North America, and has worked in the toll-free SMS space for many years, to create best practices around fraud and spam prevention.

Hosts:

Caitlin Long, Senior Director of Product Management for Messaging at Bandwidth

Zach Kunkel, Director of Solution Marketing and Go To Market Strategy at Bandwidth

Guest:

Gina Perini, President, CEO, and Chair of the Board of Directors at Somos, Inc.

https://www.somos.com/

https://www.linkedin.com/in/gina-perini/

More resources:

Download the 2025 state of messaging report: stateofmessaging.com

Learn about the 2025 Textie Awards: bandwidth.com/texties

Learn more about messaging at Bandwidth: bandwidth.com/messaging

Today we’re joined by Derek Morgan of Ovation, a platform that allows restaurant chains to quickly collect customer feedback in simple surveys, and have real, human 2-way conversations to directly improve customer service.

Hosts: Caitlin Long, Senior Director of Product Management for Messaging at Bandwidth Zach Kunkel, Director of Solution Marketing and Go To Market Strategy at Bandwidth

Guest: Derek Morgan, President and Co-founder at Ovation https://ovationup.com/ https://www.linkedin.com/in/dereklmorgan/

More resources: Download the 2025 state of messaging report: stateofmessaging.com Learn about the 2025 Textie Awards: bandwidth.com/texties Learn more about messaging at Bandwidth: bandwidth.com/messaging