When your product outpaces your brand, it's a signal — not a crisis. After a decade of building, Seamless recognized that gap and decided to do something about it.

In this episode of The Debrief, Focus Lab CEO Bill Kenney sits down with Jonathan Pogact (VP of Marketing) and Philip LaChance (Principal Designer) at Seamless, to relive their 8+ month rebrand journey — from building the internal case to launching a brand that finally matched the company they'd become.

In this episode you'll hear:

• How to recognize when it's time to rebrand
• Why choosing the right agency is about vibe as much as craft
• What it takes to champion a long, multi-stakeholder rebrand from start to finish
• What the internal ROI of a rebrand feels like on the other side of launch

If you're a B2B marketing or design leader watching your competitive edge become table stakes, you'll be taking notes on this one!

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Episode Resources:

• Check out Seamless in action
• Read Conquer Your Rebrand by Bill Kenney

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Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.

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