A Brand and A Plan

I am joined on the podcast with a very special guest, Ashley Ebert, who is not only the owner of a wedding planning company but she is also the founder of the Abundance Group Membership. We're going to dive into what's going on behind the brand. We'll talk about how to find your real ideal client, connecting with other people in your industry, and growing your business.

The Abundance Group: https://www.theabundance.group/

At the end of this episode, I will reveal my 2020 word of the year, but for now, let's get into 2019 in rewind and take a look at what works and what did it. We'll dive into offerings, client communication, and social media networks.

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Instagram is a huge piece of marketing for creatives. It offers a space for small businesses to create and nurture relationships with their audience. But the landscape is forever changing. Creating content for Instagram can be an overwhelming and time-consuming task to tackle. Just posting a picture of a bride and groom with a short, witty comment isn’t going to cut it today as it did a few years ago. In today’s episode, we’re going to give ideas and examples to help you refresh your feed and keep your followers engaged with you. 

Often times, the term ‘marketing’ gets thrown around in different ways and can start confusing small business owners. 'What is marketing?' 'Am I doing it right?' 'Why isn’t my business growing?' During today’s episode, I’m going to break down the 4 levels to marketing in a clear way and help you understand how you can use them inside your business. I’ll also be sharing at the end the one level of marketing I’ve been focusing on heavily in 2019 and why you should focus on it too!

One page of your website that is often overlooked but is vital to your website viewer's journey is the portfolio page. During this episode, I'm breaking down the anatomy of a portfolio page that sells your worth and makes potentials want to book you. Tune in and discover how to create a killer portfolio page for your business.

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There are a lot of small tactics that go into marketing, so today, I’m opening up about different business suggestions you can use to get booked out by the end of the year. I want you to start 2020 on a high note and carry that momentum throughout the new year.

The About page can be tricky. It’s the one page, aside from the homepage, that I get asked about the most. Creatives find it scary and overwhelming. I think that’s because they look at the about page as an area where they talk all about themselves and their accomplishments, which can be intimidating. But, that’s not the case. The about page is very much a sales page just like the investment or services page. Today I'm giving your simple hacks to design an about page that sells.

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Over 500 million users now use Instagram Stories every day and that number continues to grow. But I hear other creatives getting frustrated because they post to IG Stories but don’t get engagement back. They don’t see any results from it. Today, I’m breaking down quick and simple strategies to create more engaging Instagram Stories.

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Today, I'm breaking down how to get started with a marketing plan step-by-step. If you don't have a marketing plan right now then this will be perfect for you. If you have a marketing plan and it isn't currently working then tune in to today's episode. I'll be showing you exactly how to get started with marketing.

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Does marketing feel complicated? Do you feel like marketing is overwhelming because you don’t know where to put your efforts Does marketing take up a lot of your time when you rather be doing something else? Today we’re going to bust down marketing mindsets that may be holding you back so you can grow your business.

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