In this solo episode, I am breaking down Meta's Advantage Plus suite. This suite aims to streamline the process of running ads through automation and improved AI algorithms. It comprises five main components: Advantage Plus shopping, Advantage campaign budget, Advantage Plus audiences, Advantage Plus placements, and Advantage Plus creative. I'll talk you through the pros and cons of each and the importance of understanding ad placements and maintaining visually appealing ads. 

 

In today's episode,  you'll learn:

• The different elements of the Advantage Plus suite:
  • The Advantage Plus Shopping
  • Advantage Campaign Budget
  • Advantage Plus Audiences
  • Advantage Plus Placements
  • Advantage Plus Creative
• The pros and Cons of each of these
• The future of Advantage Plus Suite

 

Links from the show:

• Bright Red Marketing Episode 62
• Book a free strategy session 

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